In a groundbreaking move that has sent shockwaves through the worlds of sports and fashion, Toni Breidinger, the trailblazing NASCAR driver, has been snatched up by a $6.9 billion fashion powerhouse after her stint with Victoria’s Secret.
From burning rubber on the racetrack to strutting down runways, Breidinger is proving to be a force to be reckoned with both on and off the track. The 25-year-old driver has seamlessly transitioned from the high-speed adrenaline of NASCAR to the glamour of high-fashion modeling, capturing the attention of Coach for their latest campaign.
But this is not the first time Breidinger has made waves beyond the racing world. Having been featured in the Sports Illustrated Swimsuit issue and worked with big brands like GAP and Victoria’s Secret, she has solidified her status as a crossover star with a massive social media following of over five million.
Now, Coach has tapped Breidinger as one of the faces of their new $145 Soho Sneaker campaign, alongside a diverse cast of sports and entertainment elites. The campaign, titled “Not Just for Walking,” showcases the versatility of the sneaker through creative scenarios, including Breidinger using the sneaker to prop up her phone while tuning in to race communications.
In a bold move to redefine sneaker culture, Joon Silverstein, Chief Marketing Officer for Coach, expressed that the campaign aims to focus on real-life experiences rather than hype or status symbol. The Soho Sneaker draws inspiration from retro cross-training footwear, giving it a unique edge in the market.
Despite her skyrocketing success in the fashion world, Breidinger remains committed to her racing career, becoming the first NASCAR driver to model for Victoria’s Secret in 2022 and now juggling a full-time ride in the NASCAR Truck Series with Tricon Garage for 2025. Balancing fame with on-track challenges, Breidinger’s journey exemplifies the modern NASCAR driver’s evolution into a multifaceted brand ambassador.
As she continues to break barriers and defy expectations both in racing and fashion, Breidinger’s partnership with Coach signifies a new era where sports and style collide in a symphony of speed and sophistication. Watch out world, because Toni Breidinger is just getting started.
