In a recent development, F1 Academy has announced a new collaboration with Puma, following their previous partnership with cosmetics brand Charlotte Tilbury. This exciting multi-year agreement will see Puma supplying racing gear to F1 wild card entries and drivers competing in the all-female single-seater series under a partner livery. Furthermore, Puma will also provide footwear for the dedicated staff at F1 Academy. Similar to their collaboration with Charlotte Tilbury, Puma will also support a driver on the grid. Aurelia Nobels, a talented driver from Ferrari Academy, will be racing her rookie F1 Academy season in Puma colors for ART Grand Prix. Nobels, who has experience in various Formula 4 championships, is joining ART GP’s driver lineup alongside Bianca Bustamante and Lia Block. Nobels expressed her enthusiasm for the opportunity and her commitment to representing Puma. ART Grand Prix is thrilled to welcome Aurelia Nobels as one of their F1 Academy drivers for the upcoming season, racing under Puma’s distinctive colors.
Susie Wolff, the Managing Director of F1 Academy, emphasized Puma’s unique ability to blend sport, lifestyle, and fashion through collaborations with renowned artists and creators. This aligns perfectly with F1 Academy’s mission of inspiring a younger generation of fans. Puma’s strong legacy in motorsport and their dedication to innovation make them an ideal partner for F1 Academy. Maria Valdes, Puma’s Chief Product Officer, highlighted that this collaboration goes beyond mere sponsorship and truly reflects Puma’s commitment to advancing women in sport, particularly in motorsport. The partnership feels organic to Puma, as they continue to drive progress in both the world of sports and culture.
Currently, F1 Academy is conducting pre-season testing in Jeddah, Saudi Arabia, in preparation for the first round of the season, which is scheduled to take place from March 7th to 9th.
(Source: motorsportweek.com)
