Porsche is preparing to close around 30% of its dealerships in China, according to a website specialized in the world’s largest automotive market. The decision by the German brand is due to the need to reduce expenses in order to increase investment in development and research. Pan Ligi, CEO of Porsche China, confirmed the plan.
According to CarNewsChina, the Porsche Centers in Zhengzhou Zhongyuan and Guiyang Mengguan recently closed, both due to a decrease in sales that led to financial problems. Last year, the brand sold only 41,930 cars in the Chinese market, a 26% drop compared to 2024 – and as, in 2022, the Weissach-based company sold 95,671 units in China, in just three years, the sales decline was 56%.
The reduction of expenses is said to be crucial for maintaining operations in China, which is ultimately the reason behind this decision to substantially decrease the number of dealerships in the country, from 150 at the end of 2024 to only 80 at the end of 2026. Moreover, the process began last year, as the German manufacturer already had only 114 sales points at the end of 2025.
According to Pan Ligi, Porsche is committed to building its first development and research center outside its home country, in the Shanghai area. The same official acknowledges that the company is going through a transitional period in China. Thus, in addition to optimizing the dealership network, the brand aims to introduce exclusive models in the world’s number one market, with the goal of returning to sales growth.
