At the beginning of the year, in the announcement of the sales target for Portugal, Polestar aimed for an ambitious growth of 60%-80%. Almost 12 months later, at the time of presenting the first balance, the brand, which has the Chinese Geely as its main shareholder, can say that it has achieved its goal, a fact that represents a turning point in the operation. Between January and November, according to the numbers from the Automobile Association of Portugal (ACAP), it registered 484 vehicles, an increase of 85.4% compared to the same period in 2024.
During the presentation of the results, held at the Polestar Space in Lisbon, Miguel Pinto justified this exponential increase in demand with the reorganization of the network and the business model, but also with the fact that the brand, for the first time, had more than one vehicle in its offering. In 2025, recalled the General Director of Polestar Portugal, two Polestar Spaces were inaugurated, one in Lisbon (in partnership with Santogal), another in Faro (in partnership with Pontautos), which joined the similar space already existing in Porto (in partnership with Triauto).
This significantly increased the brand’s territorial coverage in Portuguese territory, thus resulting in closer proximity to customers. At the same time, the Polestar 4 models were introduced, the most commercially successful – both among private customers and corporate clients – and the Polestar 3, which also received a positive reception. The Polestar 2 complements the range.
Recently, the Swedish company presented the Polestar 5, with a commercial debut promised for mid-2026. And this vehicle is, in the words of the same official, the “materialization of our vision for the future”. For the coming year, the goal is to consolidate the growth trend, with Miguel Pinto pointing to a 20% increase in sales compared to 2025. To support this, updates to the models already on the market are promised, as well as some “surprises”.
During the meeting, there was also time to address the recent change in strategy by the European Union (EU) regarding the ban on the sale of new cars with combustion engines starting in 2035, with the operations manager of Polestar in Portugal assuring the maintenance of the zero emissions policy: “We do not compromise on our goals. The future of mobility is electric and sustainable. That is what sets us apart and explains our growth”, he concluded.
Recently, Polestar secured a loan of 600 million dollars from its major shareholder, a fund that ensures cash liquidity for a brand that has accumulated a debt of around 5.5 billion dollars. This situation, it is assured, does not jeopardize the future, but it has recommended a change in strategy, with the postponement of the start of production in China of the roadster Polestar 6, which will be positioned at the top of the range as its most expensive model, anticipated by the O2 Concept prototype presented in 2022. The decision paves the way for the introduction of the Polestar 7, an SUV with electric drivetrains that will compete in a segment (compacts) that potentially represents many more sales. This model will be produced in Europe, at Volvo’s new factory in Kosice, Slovakia, and is scheduled for launch in 2028.
