Polestar, the Swedish brand of 100% electric performance, has launched its own version of the global online game phenomenon, GeoGuessr, introduced in 2013.
Based on geolocation, GeoGuessr is available on the multimedia systems of all Polestar models, and challenges millions of players to identify real locations using only visual clues. In Polestar’s version, players explore the best roads in Europe, with the game including the digital rearview mirror of the Polestar 4 at the top of the screen.
“GeoGuessr and Polestar both celebrate exploration. With the Polestar 4’s rearview mirror integrated directly into the game, we have created a playful connection between our technology and one of the world’s most beloved digital adventures. It’s the perfect entertainment offering while charging your Polestar.”, said Michael Lohscheller, CEO of Polestar.
To mark the partnership, Polestar and GeoGuessr have launched a competition across Europe, alongside the finals of the GeoGuessr World Championship 2025 in Copenhagen. The winner will receive a unique trip to Polestar’s headquarters in Gothenburg, including a full day on the test track with a professional driver.
