Peugeot will be present at the VivaTech 2024 salon, which will take place in the French capital from May 22 to 25, where it will present a set of technological innovations, including the revolutionary Hypersquare steering wheel.
Inspired by the digital world, this innovation radically transforms the driving experience and pleasure, replacing the traditional steering wheel with digital electronic controls, using steer-by-wire technology, creating gestures for a more intuitive, simpler, and ergonomic driving experience.
In addition to the Hypersquare, Peugeot will showcase for the first time in Europe the electric Inception Concept, which was first unveiled at CES in Las Vegas in 2023.
The prototype featuring an exterior design that exudes its feline stance is equipped with a revolutionary interior with a next-generation i-Cockpit and anticipates the brand’s vision for its future electric vehicles.
At VivaTech, Peugeot will be alongside Mobilisights, the Stellantis subsidiary specializing in Data as a Service (DaaS), which provides access to telemetry data from the brand’s connected vehicles. This data allows for personalizing the driver’s experience through innovative services and applications from a partner ecosystem, aiming to improve the daily lives of drivers.
