Peugeot is present at this year’s VivaTech fair, the event dedicated to technology that started this Wednesday and runs until next Saturday in the French capital, where it will showcase its vision of the future of mobility.
The French brand presents a set of technological innovations at the event, including the revolutionary Hypersquare steering wheel. Inspired by the digital world, this innovation radically transforms the driving experience and pleasure, replacing the traditional steering wheel with digital electronic controls, using steer-by-wire technology, creating gestures for a more intuitive, simpler, and ergonomic driving.
In addition to the Hypersquare, Peugeot will showcase for the first time in Europe the electric Inception Concept, which was unveiled for the first time at CES in Las Vegas in 2023.
The prototype that features an exterior design that exudes its feline stance, is equipped with a revolutionary interior with a next-generation i-Cockpit and anticipates the brand’s vision for its future electric vehicles.
At VivaTech, Peugeot is alongside Mobilisights, the Stellantis subsidiary specializing in Data as a Service (DaaS), which provides access to telemetry data from the brand’s connected vehicles. This data allows for personalizing the driver’s experience through innovative services and applications from a partner ecosystem, aiming to improve the daily life of drivers.
