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Owner of the HMS team worth $1 billion, Rick Hendrick provides high-level support to Rajah Caruth in a new sponsorship deal.

Carl Smith by Carl Smith
February 29, 2024
in Motorsports
Reading Time: 1 min read
0
Proprietário da equipe HMS no valor de US$ 1 bilhão, Rick Hendrick fornece apoio de alto nível a Rajah Caruth em novo acordo de patrocínio.
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Rajah Caruth is a highly sought-after prodigy in the NASCAR Truck Series. He is considered one of the most talented drivers in the sport and is currently competing for Spire Motorsports. Caruth was hired by Hendrick Motorsports as a development driver in 2024, after impressing with his skills in 2023.

The African-American driver entered NASCAR after honing his skills in the iRacing scene, similar to the HMS star driver who won the 2024 Daytona 500. Caruth was loaned to Spire as part of a development agreement, with the possibility of moving up the ranks to the Xfinity Series via JR Motorsports if all goes well.

Rick Hendrick’s company, HendrickCars.com, sponsored Caruth in 13 races this season. It has now been announced that they have extended their sponsorship, and the Chevy dealership will sponsor Caruth in all 22 races of the season. This is a significant investment from Hendrick, showcasing the raw talent and potential that Caruth possesses.

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Another driver who receives the same sponsorship treatment from Hendrick is the 2021 Cup champion. Since joining the team three years ago, most of his races have had HendrickCars.com as the primary sponsor.

The Executive Vice President of Hendrick Automotive Group, in a statement about the new partnership, explained the decision to extend the contract. They were impressed with Caruth’s performance both on and off the track and did not want to miss the opportunity to support such a promising talent.

These words from the HMS official confirm the high expectations they have for Caruth, who has the skills and charisma to become a significant investment for the team. Caruth must continue to perform at a high level in 2024 to prove that he deserves all the support he is receiving.

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