Opel announced this Friday at the Brussels Motor Show that the brand is adopting the “Electric All In” concept, which allows customers to access numerous additional services when purchasing a 100% electric Opel.
Depending on the market, services included are a wallbox ePro for fast home charging, Opel Connect Plus services, and eight years of mobile charging assistance, roadside assistance, and battery warranty.
“Opel is a driver of the electrified automotive future and is the first German manufacturer to make the purchase of an electric vehicle even more accessible and relaxed, with at least one battery electric variant in every model. This is now also ensured by our new ‘Electric All In’ package, which makes the transition to electromobility attractive for our customers beyond the product itself,” said Florian Huettl, CEO of Opel, to reporters.
Supporting this initiative, Opel unveiled for the first time in Belgium the new electrified SUVs, Grandland, Frontera, and Mokka. The SUV market is the most important sector for Opel in Europe. SUV-B and SUV-C segments accounted for about 44% of all new car registrations in Europe last year, in a demand that continues to grow.
“Making innovations and new technologies accessible to a wide audience is part of our DNA. This also includes the promotion and implementation of electromobility,” added Huettl. “The new Opel Frontera Electric represents a new milestone with its reference entry price, a spacious, family-friendly hero, and above all, affordable.”, concluded the CEO of Opel.
