Wayne Griffiths, CEO of Seat and Cupra, has decided to leave the company at his own request, effective immediately, to pursue new challenges.
Since his appointment as CEO of Seat and Cupra in 2020, Wayne Griffiths has played a decisive role in the development of the Cupra brand, and under his leadership, the brand has gained independent status within the VW Group, currently being one of the fastest-growing car brands in Europe.
A significant milestone during his tenure was the market launch of the brand’s first fully electric model, the Cupra Born, in 2021.
“Wayne Griffiths has done a great job in building the Cupra brand and restructuring the company. His understanding of the brand is remarkable. He is, in the best sense, a true car man. We thank him for his excellent contribution and wish him all the best for the future.”, said Thomas Schäfer, member of the Board of Management of VW AG, in a statement.
With Wayne Griffiths’ departure, Markus Haupt, Executive Vice President of Production and Logistics at Seat SA, will assume interim leadership of the company, and his successor will be announced later.
