NASCAR is steering into a bold new era of schedule changes and global expansion, according to President Steve Phelps, who revealed the organization’s ambitious plans at the recent Race Industry Week. With a commitment to diversifying its calendar and exploring untapped markets, NASCAR is set to revolutionize its approach to racing in the coming years.
Pushing Boundaries with Schedule Innovation
Over the past few seasons, NASCAR has introduced game-changing events like the LA Clash at the Colosseum and the Chicago Street Race. These moves were designed to modernize the schedule and bring NASCAR to new audiences. The 2025 season will continue this trend with significant updates:
- Bowman Gray Stadium will host the Clash, bringing short-track racing to the forefront.
- A groundbreaking Mexico City race will mark a return to international competition.
These changes underline NASCAR’s commitment to shaking up the calendar and reaching new fans.
“Schedule variation is going to continue,” Phelps emphasized. “We are not going to rest on this schedule and just say, ‘This is the way it’s going to be.’”
Eyes on International and Domestic Growth
Phelps confirmed that NASCAR is eyeing opportunities both beyond U.S. borders and in untapped domestic markets, highlighting an openness to global expansion. With an emphasis on broadening the sport’s appeal, NASCAR is actively evaluating venues around the world.
“Whether it’s north of the border, other opportunities domestically, or other places around the world, all of those things are being looked at,” Phelps explained.
Mexico City: A Testbed for Success
The Mexico City race is already being hailed as a potential blueprint for future international endeavors. Drawing comparisons to the well-received Chicago Street Race, Phelps expressed confidence in the event’s success and its ability to resonate with fans and media partners alike.
“What our team has done from a schedule variation standpoint, including Mexico City, really works,” Phelps said. “It’s a nod to what our media partners and race fans want.”
The Future of NASCAR: Constant Evolution
With Phelps confirming that schedule changes will remain a core strategy, fans can expect NASCAR to continue experimenting with new markets and formats. The focus remains on expanding the sport’s footprint, fostering excitement, and aligning with fan and partner demands.
This commitment to innovation signals a bold new chapter for NASCAR, with fresh venues, diverse race formats, and a global perspective poised to redefine the sport. As Phelps aptly summarized:
“There will be many more races coming and exiting the sport in the coming years, with expansion into new markets as the primary goal.”
