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NASCAR Gears Up for Change: New OEMs on the Horizon, and a Potential Dodge Comeback

Carl Harrison by Carl Harrison
February 22, 2025
in Motorsports
Reading Time: 2 mins read
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NASCAR Gears Up for Change: New OEMs on the Horizon, and a Potential Dodge Comeback

Oct. 30, 2009; Talladega, AL, USA; NASCAR Nationwide Series driver Justin Allgaier with the 2010 car of tomorrow Dodge Challenger at the Talladega Superspeedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

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Recent discussions about a new Original Equipment Manufacturer (OEM) entering NASCAR’s fold have been causing quite a stir in the motorsports world. Speculation around Honda becoming the fourth manufacturer or Dodge making a comeback has been rife. NASCAR’s president, Steve Phelps, has been buoyant about the possibility, confirming “robust discussions” with an undisclosed new manufacturer for the stock car racing series.

The prospect of new OEMs entering NASCAR has also been endorsed by Doug Yates, the President/CEO of Roush Yates Engines, an outfit that has shown a keen interest in this development. Roush Yates Engines, established in 2003 by Robert Yates, Doug Yates, and Jack Roush in association with the Ford Motor Company, is currently the main builder of Ford engines in the Cup and Xfinity Series, as well as Ford Performance teams and the IMSA Michelin Pilot Challenge Series. The firm, along with Hendrick Motorsports, is one of the top engine builders in the sport.

Given his position and involvement, Doug Yates could have exclusive insights into a fourth OEM joining NASCAR. He expressed his optimism about the matter in an interview with Sirius XM NASCAR Radio, suggesting that new OEMs could enter the Cup Series within the next three to five years.

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NASCAR has been operating with Honda, Toyota, and Chevy for over a decade since Dodge’s exit in 2012. The timing seems perfect for a new manufacturer to join, especially following an intensely competitive 2024 season. Unlike Formula 1 where dominance is held by Red Bull Racing, or IndyCar where teams depend on Honda and Chevrolet, NASCAR presents an open field, ready for a new OEM to become instantly competitive.

Honda, a significant player in the IndyCar field, has been the most speculated manufacturer to join NASCAR. However, the company has been experiencing financial strain due to the rising costs of producing the 2.2-liter twin-turbo V6 engines and supporting 16 to 18 teams. This could potentially result in Honda not renewing its engine supply contract beyond 2026, opening the door for its entry into NASCAR.

In another exciting development, reports suggest that a formal submission has been made by a former OEM, presumably Dodge, expressing interest in rejoining NASCAR. Despite the substantial financial investment and the ongoing use of V8 engines being obstacles in the past, NASCAR appears to be making progress in attracting manufacturers. Dodge, which withdrew from NASCAR over a decade ago, is now keen to return and compete in the Truck Series.

Dodge has had notable success in the Truck Series previously, winning the Manufacturers’ Championship in 2001, 2003, and 2004. The introduction of the Ilmor spec engine in 2018 has lowered costs for teams and made it easier for manufacturers to join the sport, which could ease Dodge’s reentry. The American brand also has plans to return to the Cup Series and is exploring engine manufacturers to realize this ambition. Could Honda potentially fill this role? Only time will tell.

This array of developments reaffirms NASCAR’s image as a dynamic and evolving sport, attracting new players and reviving old rivalries. As details continue to unfold, fans and stakeholders eagerly await the next chapter in NASCAR’s growth.

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