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NAPA’s 100-Year Tribute Disaster: Chase Elliott Under Fire for Lackluster Gold Scheme

Publisher by Publisher
April 30, 2025
in Motorsports
Reading Time: 2 mins read
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NAPA’s 100-Year Tribute Disaster: Chase Elliott Under Fire for Lackluster Gold Scheme

Apr 26, 2025; Talladega, Alabama, USA; NASCAR Cup Series driver Kyle Larson (5), NASCAR Cup Series driver Alex Bowman (48), and NASCAR Cup Series driver Chase Elliott (9) go into turn one at Talladega Superspeedway. Mandatory Credit: Jason Allen-Imagn Images

NASCAR Fans Roar in Disapproval as Chase Elliott’s 100-Year Anniversary Tribute Takes a Disastrous Turn

In the fast-paced world of NASCAR, sponsors play a crucial role in supporting drivers and teams. However, the recent unveiling of a special 100-year anniversary tribute paint scheme for Chase Elliott’s No. 9 car by NAPA Auto Parts has sparked a wave of disappointment and mockery among fans.

As one of the few remaining steadfast sponsors in NASCAR, NAPA Auto Parts has a rich history in the sport, dating back to 1976. Over the years, they have supported various drivers, including Chase Elliott since 2014. To celebrate NAPA’s century in the industry, Elliott was set to debut a unique gold paint scheme at Texas Motor Speedway.

Expectations were high for a dazzling and reflective gold livery that would pay tribute to NAPA’s legacy. However, the actual design fell short of fans’ hopes, with many describing the color as dull and lackluster. The disappointment extended to Elliott’s firesuit, which also failed to impress fans who were anticipating a more vibrant and celebratory look.

The reaction on social media was swift and harsh, with fans expressing their dissatisfaction with the tribute scheme. Many compared it unfavorably to other iconic paint jobs in NASCAR history, highlighting the missed opportunity to create a truly memorable design for such a significant milestone.

Criticism also extended to Elliott’s recent performance on the track, with some fans drawing a connection between the lackluster paint scheme and what they perceived as a stagnation in his racing career. Despite flashes of brilliance, Elliott has not visited victory lane since his last win at Texas, leaving some supporters questioning his current form.

The backlash culminated in fans dubbing the paint scheme as “the homeless look,” a scathing remark that underscored the impact of a car’s appearance on a driver’s image and identity in NASCAR. For Elliott, who has been vocal about the importance of standout paint schemes in the sport, the negative reception of the 100-year anniversary tribute serves as a wake-up call to reignite his racing prowess and reclaim his spot as a fan favorite.

As NASCAR gears up for the next race, all eyes will be on Chase Elliott and whether he can turn the tide both on and off the track. The pressure is on for the No. 9 driver to deliver a performance that not only secures victory but also wins back the hearts of disillusioned fans.

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