The 2025 report on the 100 most valuable brands in the world, published by the American consultancy Interbrand for 26 years, did not bring major news regarding the top spots on the table – neither in absolute terms nor relative to the automotive industry in particular. In the first position of the Top 5 remains Toyota (6th place overall), followed by Mercedes (10th overall), BMW (14th overall), Tesla (25th overall), and Honda (29th overall).
A more detailed analysis allows for other conclusions. For example, that most of the most valuable car brands on the planet lost value compared to the previous year, particularly Mercedes (-15%), BMW (-0%), and Tesla (-35%). The most significant exceptions are Toyota (+2%, to $74.2 billion, still far behind the $470.9 billion valuation of Apple, the absolute leader of the ranking…), Hyundai (+6.9%), Ferrari (+17.8%), and Xiaomi (+18.4%). It is also worth mentioning BYD, which, in this report, shows significant progress it has made in recent years: it enters the list for the first time, in 14th place (90th in the “overall”).
It is worth mentioning that among the 100 most valuable brands in the world, there are fifteen directly linked to the automotive sector, although one of them is highly supported, in terms of recognition as well as value, by its activities in other domains, especially technology: Xiaomi, in 11th place (81st overall). Below are the fifteen car brands present in the study, their respective value, and their evolution compared to 2024 – with the value of a brand tending to be a fundamental measure to assess its recognition, financial health, and ability to adapt to market conditions.
POSITION BRAND VALUE VARIATION 2024-2025
1st Toyota 74.2 billion dollars +2%
2nd Mercedes-Benz 50.1 billion dollars -15%
3rd BMW 46.8 billion dollars -10%
4th Tesla 29.5 billion dollars -32.5%
5th Honda 24.8 billion dollars -7.3%
6th Hyundai 24.6 billion dollars +6.9%
7th Audi 15.4 billion dollars -10.7%
8th Ferrari 15.4 billion dollars +17.8%
9th VW 15.0 billion dollars -9.1%
10th Porsche 15.0 billion dollars -13.9%
11th Xiaomi 9.5 billion dollars +18.4%
12th Nissan 9.4 billion dollars -32.5%
13th Kia 8.5 billion dollars +5.5%
14th BYD 8.1 billion dollars –
15th Range Rover 7.2 billion dollars +8.8%
As for the most valuable brands in the world, in absolute terms, here is the Top 10 of a listing dominated by the so-called “tech” companies, of which only two are related to the automotive sector.
POSITION BRAND VALUE VARIATION 2024-2025
1st Apple 470.9 billion dollars +2%
2nd Microsoft 388.5 billion dollars +10%
3rd Amazon 319.9 billion dollars +7%
4th Google 317.1 billion dollars +9%
5th Samsung 90.5 billion dollars -10%
6th Toyota 74.2 billion dollars +2%
7th Coca-Cola 60.1 billion dollars -2%
8th Instagram 57.3 billion dollars +27%
9th McDonald’s 53.0 billion dollars –
10th Mercedes-Benz 50.1 billion dollars -15%
