Formula 1 (F1) is experiencing a global boom, expanding beyond Europe and establishing successful Grand Prix weekends in Asia and the Middle East. While the United States has long been a challenging market for F1, this is no longer the case.
For many years, F1 has tried to make inroads in the US with little success. However, under the ownership of Liberty Media, an American company, significant changes have occurred. Sponsorship from American companies has increased, with Ford and Cadillac getting involved, and Andretti Global receiving support.
In an interview with Formule1, Montoya addressed concerns about the Americanization of the sport. He emphasized that Formula 1 has evolved into a global sport and has surpassed its European roots. While F1 used to be predominantly European with a few distant races, times have changed. Other factors, such as commercial requirements, now come into play.
Montoya acknowledged the nostalgia and history associated with European races like Spa-Francorchamps. However, he argued that what Miami is doing for the sport has a greater impact. The races, overtakes, and overall show in Miami are superior. Montoya reminded Europeans that F1 has sponsors and fans to consider, and the sport should prioritize delivering the best show possible for the enjoyment of everyone.
While Montoya praised Spa and its picturesque circuit, he highlighted the importance of considering the fans’ perspective. The dense tree coverage of the circuit limits visibility for spectators, making it more suitable for watching on TV than attending in person. Montoya reiterated his appreciation for Spa but emphasized that modern F1 is about the overall experience. He believes that Liberty Media understands this very well.
Although temporary circuits like Miami and Las Vegas are not favorites of all drivers, Montoya dismissed their complaints. He suggested that drivers tend to complain excessively, especially before experiencing these circuits firsthand. Once they realize that there is nothing wrong with them, the complaints disappear. Montoya jokingly suggested that complaining is simply second nature for drivers.
Miami already hosted an F1 race this year, with McLaren’s Lando Norris emerging as the winner. The Grand Prix will return to the Circuit of the Americas (COTA) in October for the twelfth time, followed by a second race in the modern version of Las Vegas a month later.
