Mercedes-Benz started 2026 with mixed signals: while electric vehicle sales show recovery, overall performance remains pressured, particularly due to the strong decline in the Chinese market.
Global decline driven by China
Total sales of Mercedes-Benz fell 6% in the first quarter, with a notable sharp drop of 27% in China.
The Chinese market, one of the most important for the brand, continues to be marked by a price war with local premium manufacturers, making competitiveness challenging.
Electric vehicles show positive signs
In contrast, electric vehicle sales grew 11%, reaching 50,400 units, of which 44,300 correspond to passenger cars.
This growth was driven by:
- a 7% increase in Europe
- a 20% rise in the United States
These results helped to partially offset the negative impact from China.
New generation of models gains strength
Mercedes highlights the positive reception of new electric models, such as the Mercedes-Benz CLA EV and the upcoming Mercedes-Benz GLC EV, which mark a shift in the brand's strategy.
Unlike the previous EQ range, these models focus on a more conventional design, aligning more closely with Mercedes' traditional aesthetics.
Strategy change after criticism
The previous EQ models were criticized for their design and some initial issues, which may have affected sales.
The new approach prioritizes:
- more familiar design for customers
- improvement of the driving experience
- greater consistency with the combustion range
2026 will be a key year for electrification
The brand is preparing a significant enhancement of its electric range throughout the year, with planned launches such as:
- Electric GLC
- Electric GLB
- Electric C-Class
- VLE (luxury minivan)
Additionally, the AMG division is expected to present new high-performance electric models.
China in a Transition Phase
Mercedes describes 2026 as a “transition year” in China, with the phase-out of old models and preparation for new generations, in an attempt to regain competitiveness.
A Delicate Balance
The beginning of the year highlights the brand's challenge: to grow in electrification while facing pressure in key markets.
If the new models confirm market interest, Mercedes could reverse the trend throughout 2026 — but performance in China will remain crucial.