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McLaren Sheds Digital Ad Panels for Weight-Saving Advantage in F1 Championship Race

Carl Harrison by Carl Harrison
March 6, 2025
in Motorsports
Reading Time: 2 mins read
0
McLaren’s Stellar Race Pace Raises the Bar, Predicts Top-Six Faceoff in Upcoming F1 Season

Formula One F1 - Pre-Season testing - Bahrain International Circuit, Sakhir, Bahrain - February 27, 2025 McLaren's Oscar Piastri during testing REUTERS/Jakub Porzycki

McLaren’s Formula 1 team recently took a bold step of ejecting the pioneering onboard digital ad panels from their racing cars. This innovation, which first saw daylight at the 2022 US Grand Prix, was strategically placed to be in the cockpit’s full view, making it an effective advertising tool during televised races. However, as 2024 drew to a close, a season that saw McLaren claim the Constructors’ title, the digital ad panels were quietly phased out.

McLaren shed light on this decision in a conversation with RaceFans, citing an ambitious quest for enhanced competitiveness through weight reduction. The panels, though innovative and beneficial, were seen as a weighty liability in the fierce struggle for the Constructors’ Championship, a race that saw McLaren narrowly outpace Ferrari by 14 points.

McLaren’s 2025 car will not bear the panels first introduced in 2022. However, the absence of these panels does not indicate a shortage of sponsorships for the car that the team hopes will successfully defend its Constructors’ Championship.

Under the leadership of CEO Zak Brown, the team has seen a resurgence in its commercial appeal since 2016. Brown, who has deftly managed the team’s remarkable rise on the race track, has also successfully cultivated McLaren’s attractiveness to potential brand sponsors.

Speaking to Motorsport Week and other media outlets during the F1 75 launch, Brown shared some insights. He hinted at exciting developments on the horizon, emphasizing the robust state of McLaren’s commercial revenue – potentially record-breaking, in fact, for any racing team in the history of Formula 1.

Brown went on to highlight the team’s stability and longevity as his primary focus, hinting at a period of little change for the rest of the decade as long as everything goes according to plan. Despite the loss of the digital ad panels, McLaren’s future appears bright, both on the race track and in the commercial arena.

The innovative ad panels might be a thing of the past for McLaren, but the team’s determination to maximize performance and maintain commercial success is a clear sign of their relentless pursuit of excellence. Whether it’s the pit wall, racing drivers or sponsors, the team’s laser focus on stability and longevity suggests that the future holds much promise for McLaren, even without the digital panels on their F1 cars.

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