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McLaren CEO Zak Brown’s Vision for IndyCar’s Future: New Partnerships, Next-Gen Cars, and a Call for Innovative Broadcasts

Carl Harrison by Carl Harrison
February 24, 2025
in Motorsports
Reading Time: 2 mins read
0
Zak Brown Calls Out Verstappen’s Aggressive Driving: ‘Enough’s Enough’ After Mexican GP Clash with Norris

Formula One F1 - Mexico City Grand Prix - Autodromo Hermanos Rodriguez, Mexico City, Mexico - October 25, 2024 McLaren chief executive Zak Brown arrives ahead of the Mexico City Grand Prix REUTERS/Henry Romero

In an exciting development, Zak Brown, the CEO of McLaren Racing, has shared his latest insights on the IndyCar Series. His three-car Arrow McLaren team is gearing up for the first race of the season, aiming to clinch its inaugural championship and Indianapolis 500 victory.

The five-month hiatus since the 2024 IndyCar Series season finale in Nashville has finally culminated. The racing action is set to resume in St. Petersburg, where Pato, the reigning race winner, will defend his title.

Brown expressed his enthusiasm for the series’ return and his eagerness to watch FOX’s broadcast of the weekend’s event. The search for the perfect broadcast partner topped Brown’s list for ways to enhance IndyCar, and he believes FOX’s involvement is a fantastic step forward. Eric Shanks, the network’s head, carries a personal commitment and fervor for IndyCar, which Brown expects will reflect in the superior broadcast quality.

FOX is significantly committed to doing justice to their full broadcast rights for the series. Their high-quality promotional efforts have been evident since the off-season, starting with the announcement of Brown’s good friend, Michael Strahan, as the pace car driver for the Indy 500. Their dedication is further exemplified by their top-notch production sets during media day and the airing of commercials throughout the NFL playoffs, culminating with Pato’s feature on Super Bowl Sunday.

The edgy, fresh, and fun nature of these commercials represents the direction the series should embrace overall. Brown commends FOX’s immediate impact and anticipates that they will continue to uphold these standards throughout their race weekend broadcasts. The network is keen to learn about IndyCar’s history and future, with a goal to continuously improve their broadcasts throughout the season.

Looking ahead to 2026 and beyond, Brown is optimistic about the potential for other significant moments that could propel the series forward. The highly-anticipated race in Arlington, Texas, a collaboration with the Dallas Cowboys and the Texas Rangers, promises to be a monumental event. Brown posits that associating with successful entities like Jerry Jones and the Dallas Cowboys could lead to greater successes and exposure for IndyCar.

The introduction of a new car for the 2027 series is another positive step. Despite the Dallara DW12’s safety and impressive racing record, Brown believes it’s time for a change. He welcomes the integration of new technology and a refresh of Dallara’s excellent product.

Brown acknowledges the progress made in the sport but emphasizes the need for accelerated growth. He believes in the potential for attracting more viewers and maximizing the series’ potential. The drivers, the true stars of the show, need continued promotion. Efforts should be made to explore new avenues for showcasing their talent and personality, which in turn could expand the audience.

At McLaren, the focus is always on pushing boundaries and finding that extra 10% in innovation, creativity, and competition. This is the same approach Brown believes should be collectively adopted to grow IndyCar.

IndyCar boasts a dedicated fan base, but Brown asserts that investments and efforts must be made to increase this tenfold to elevate the series to where it needs to be. As he eagerly anticipates the return to trackside with fans, Brown expresses his admiration for the sea of papaya in the paddock and grandstands, affirming that the fans are the heart of the sport. He ends his letter with a rallying cry to go racing.

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