Formula 1’s reigning king, Max Verstappen, is kicking off the 2025 season with more than just title ambitions—he’s making a statement in fashion. The three-time world champion has been named a global ambassador for AlphaTauri, the Red Bull-owned premium fashion brand, merging his relentless drive on track with a sleek, off-track style.
Verstappen on His New Role: “It’s More Than Just Racing”
Speaking about his expanded collaboration with AlphaTauri, Verstappen expressed his enthusiasm for the brand’s blend of fashion and functionality.
“I’m excited for the new season with AlphaTauri. Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.”
Verstappen has long been associated with speed, precision, and dominance, but this move further cements his image beyond the racing paddock. Whether he’s flying through Monaco’s streets or attending high-profile events, the Dutch driver emphasized the importance of looking sharp.
“It’s great to be an ambassador. I’ve been wearing the clothing for a while and I’m very excited to see what’s coming next. Honestly, I use it everywhere I go.”
2025: Another Year of Dominance?
While fashion might be Verstappen’s latest venture, his primary focus remains on securing a fourth consecutive world title. After three years of near-total domination, Verstappen is looking ahead cautiously but confidently.
“Winning four world titles has been a dream. More than a dream, I’d say. I’m relaxed, I’m just looking forward to seeing how competitive we can be this year. Once you realize how competitive you are, you set a bit of a target, but that’s too early to say.”
A New Dynamic at Red Bull: Enter Liam Lawson
With the 2025 season set to bring a new dynamic within the Red Bull camp, Verstappen also welcomed the arrival of Liam Lawson—who steps into a full-time F1 seat for the first time.
“I’m excited to be working with a new teammate, Liam. I think the whole team is excited and looking ahead to this season. Last year had a lot of good moments, also some tough moments, and I hope we can be a little more stable and a little more all-around throughout the 2025 season.”
Lawson’s promotion follows an impressive series of substitute performances in 2024, and many are eager to see how the young talent will adapt alongside one of the most dominant drivers in F1 history.
AlphaTauri’s Take: Sport Meets Style
For AlphaTauri, the partnership with Verstappen is a natural fit. Kalle Lauterbach, Global Consumer Products CEO, emphasized the synergy between the champion and the brand:
“We are proud of the collaboration with Max Verstappen and AlphaTauri. He embodies excellence and passion, making him the perfect brand ambassador.”
Isabelle Mi-A Ko, Global Head of AlphaTauri, echoed that sentiment:
“As a premium fashion lifestyle brand, we are combining sports and fashion. Our collections ensure all-day comfort and style, and Max Verstappen is the perfect representation of that.”
What’s Next for Verstappen?
With the 2025 Formula 1 season fast approaching, Verstappen’s expanded role in the Red Bull family underscores his growing influence beyond just motorsport. While his focus remains on winning titles and cementing his F1 legacy, his partnership with AlphaTauri signals a bold step into the luxury fashion world—a move few could have predicted for the typically no-nonsense Dutchman.
With style, speed, and success on his side, Max Verstappen is proving he’s a champion on and off the track.