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Max Verstappen Shuns Frivolous Red Bull Social Media, Prioritizes Racing and Constructive Content

Carl Harrison by Carl Harrison
March 14, 2025
in Motorsports
Reading Time: 2 mins read
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Max Verstappen Shuns Frivolous Red Bull Social Media, Prioritizes Racing and Constructive Content

Formula One F1 - Australian Grand Prix - Practice - Albert Park Grand Prix Circuit, Melbourne, Australia - March 14, 2025 Red Bull's Max Verstappen during practice REUTERS/Tracey Nearmy

In a surprising turn of events, Max Verstappen, the three-time world champion, has decided to take a step back from Red Bull’s jovial social media TikTok videos. The 2025 Australian Grand Prix weekend was abuzz not just with the roar of engines, but also with Verstappen’s candid announcement to the Dutch media, including De Telegraaf.

Verstappen, who has been a driving force behind Red Bull’s on-track successes, stated his preference for focusing on more serious, productive matters rather than partaking in the team’s lighthearted social media activities. He expressed his disinterest in silly little things and emphasized his commitment to more constructive content related to his racing career.

The champion highlighted how the social media landscape has evolved over the years, recalling the times when he and Daniel Ricciardo would create fun videos. However, he believes that social media has taken a turn for the worse and has become less enjoyable.

Despite acknowledging the importance of sponsor-related commitments for a global brand like Red Bull, Verstappen has drawn a clear line in the sand regarding his future engagement with social media. He is poised to prioritise focus amid the rising pressures of social media engagement.

As the season opener in Melbourne approached, Verstappen and fellow racer Liam Lawson were visibly involved in various marketing activities. However, Verstappen has now reached an agreement with Red Bull to sidestep content he deems unnecessary. He has expressed a clear preference for content that is constructive and educational, rather than frivolous TikTok videos.

Verstappen’s decision marks the end of an era of entertaining videos featuring his cats or his favourite foods. Instead, he is choosing to concentrate on providing serious racing insights and professional engagements.

This shift in Verstappen’s approach comes just in time as he braces himself for what promises to be a challenging season. Despite Red Bull’s dominance in the past few years, with four consecutive world titles under their belt, the team seems to be facing difficulties as evidenced in the first practice sessions in Melbourne.

Verstappen has identified McLaren as the main threat this season, based on their impressive speed during some weekends, and their strong showing during testing in Bahrain.

Verstappen, who flew to Melbourne earlier this week in his new private jet, is fully aware of the intense weeks ahead. The Chinese Grand Prix is right around the corner, followed by a triple-header in Japan, Bahrain, and Jeddah.

Despite his retreat from social media antics, Verstappen remains one of F1’s biggest stars. Fans are eagerly waiting to see how he deals with what could be the closest championship battle in years. His focus is now solely on racing, and he has chosen to leave the jokes and light-hearted social media content in the rear-view mirror.

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