Maserati is preparing a strategic plan that includes the launch of new models and a reorganization of its relationships with dealers and the service network.
According to “Reuters,” Maserati’s CEO, Santo Ficili, revealed that the plan is being finalized and is expected to be presented shortly after the new CEO of Stellantis, Antonio Filosa, takes office at the end of this month.
The Italian brand, which is in deficit and the only one in the luxury segment of the fourth largest automotive group, has no new model launches scheduled for now, after Stellantis canceled a planned investment of €1.5 billion intended for the development of new models, such as the Folgore version of the Maserati MC20 and the new all-electric generations of the Quattroporte and Levante.
It should be noted that in 2024, Maserati recorded a loss of €260 million and saw its global sales collapse, dropping from 26,600 units to just 11,300 units.
Confident in the new investment plan, which will be announced soon, Santo Ficili emphasized that Maserati will continue to design, develop, and manufacture all its models in Italy.
