JGR’s Martin Truex Jr. has a close relationship with his longtime sponsors, Bass Pro Shop. Truex Jr., a veteran driver for Joe Gibbs Racing, has announced his retirement from full-time racing after the 2025 season. This year will be his final season as a championship contender as he looks to explore new opportunities in his life. During a recent appearance on the Dale Jr. Download podcast, Truex Jr. discussed the important role his longtime sponsor has played in his career.
Truex Jr. has had a sponsorship deal with Bass Pro Shops since his days with DEI, a hunting and fishing equipment retail chain. The company and its CEO, who is a close friend of Truex Jr., have been strong supporters of his NASCAR endeavors. They have remained loyal to him even when he had a primary sponsorship deal with NAPA.
The JGR driver expressed his gratitude towards Morris, the billionaire CEO of Bass Pro Shops. He credits Morris for his 2017 Cup title win, as Morris stepped in to support the FRM team when they were struggling and on the verge of quitting. Truex Jr. believes that Morris deserves credit for his success, even though Morris himself doesn’t seek recognition.
Truex Jr. considers himself fortunate to have a partnership with Morris and his family. He appreciates having their backing whenever he needs support or makes changes in his career.
The long-lasting partnership between Martin Truex Jr. and Bass Pro Shops is due in part to their strong connection. Truex Jr. is an avid outdoors person and a customer of the products sold by Morris. As a brand ambassador, Truex Jr. has the knowledge and ability to connect with the market.
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