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Mark Martin Throws Shade at Next-Gen Car Design: Is NASCAR Losing Its Identity?

Arthur Ling by Arthur Ling
January 9, 2025
in Motorsports
Reading Time: 4 mins read
0
Mark Martin Throws Shade at Next-Gen Car Design: Is NASCAR Losing Its Identity?

Feb 26, 2023; Fontana, California, USA; Former NASCAR series driver Mark Martin is introduced before the Pala Casino 400 at Auto Club Speedway. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

Ever since NASCAR unveiled its Next-Gen race car, the Gen-7, it has stirred up more controversies than cheers. What was touted as a revolutionary design meant to level the playing field and inject parity into the sport has instead left fans, drivers, and teams divided. While it has delivered competitive racing moments with underdog teams like Trackhouse Racing and 23XI Racing standing toe-to-toe with powerhouses like Hendrick Motorsports and Joe Gibbs Racing, the car’s shortcomings in other areas have sparked relentless criticism.

From its lackluster short-track package to its uninspired horsepower limits, complaints about the Gen-7 car have become a chorus. But now, NASCAR Hall of Famer Mark Martin has added a new gripe to the mix—not about how the car performs, but how it looks.


“Where’s the Soul?” Mark Martin Weighs In

The discussion started when a nostalgic fan posted a picture of Tim Richmond’s bright red Pontiac race car from NASCAR’s glory days on X (formerly Twitter). The iconic look of old-school stock cars—complete with prominent side-panel numbers—has long been a point of pride for NASCAR purists. Martin, always one for subtlety, chimed in with a cryptic but sharp jab at the current design:

“Wouldn’t it look better if the number was all up on the front tire?”

The veteran driver was taking a clear dig at the Next-Gen car’s aesthetics, where the car numbers have been shifted forward near the front tires to make more room for sponsor branding on the doors. The change has left many fans—and now Martin—feeling that something essential about NASCAR’s visual identity has been sacrificed in the name of commercialization.


Fan Reactions: A House Divided

Martin’s comment unleashed a flurry of reactions, with fans taking sides on this polarizing issue. Many loyal NASCAR followers backed Martin’s critique, lamenting the loss of the large, easily recognizable numbers that once dominated the cars’ side panels.

One fan summed up the frustration:
“It takes half the race to figure out which sponsor and which color all the cars are from week to week. I miss those big numbers.”

Another chimed in, drawing a connection between the perceived design failings and the car’s much-maligned performance:
“Yeah, take away about 400 horsepower to make sure the tires don’t shed rubber down the side. Gotta protect that great number placement.”

Some fans even argued that not only the aesthetics but the entire package of the Next-Gen car is a step backward. As one user pointed out:
“The car they ran in 2011-2012 looked and even sounded better than the current car.”


A Case for the Next-Gen’s Modern Appeal

Not everyone was on Martin’s side. Some fans argued that the Next-Gen car, with its sleeker design and futuristic aesthetic, is more aligned with modern motorsports trends.

One fan countered:
“I think the NextGen cars look good. The numbers weren’t always under the window net. Sometimes things move on.”

Another supporter added:
“The new design blends well with sponsor representation. It’s about keeping the sport relevant for modern audiences.”

This argument highlights the challenge NASCAR faces: balancing tradition with evolution in a sport that relies on sponsorship dollars to survive. The repositioned numbers have undeniably created more space for branding, a move that may attract more advertisers but has clearly alienated a segment of the fanbase.


The Bigger Picture: Performance, Parity, and Nostalgia

While Martin’s comment may focus on aesthetics, it taps into a broader dissatisfaction with the Next-Gen car. The car’s performance on short tracks—historically a staple of NASCAR’s most thrilling races—has been underwhelming. Tracks like Martinsville and Bristol, once known for their high-intensity action, now see cars struggling to create the same excitement.

Moreover, the uniformity imposed by standardized parts has dampened the innovation that once set teams apart, leaving purists longing for the days when engineering ingenuity was as much a part of the race as the driving itself.


What’s Next for NASCAR?

Mark Martin’s critique adds another layer to the ongoing debate about the Next-Gen car’s direction. While NASCAR has achieved some success in promoting parity, it’s clear that the visual and emotional connection fans have with the sport’s past remains a powerful force.

As NASCAR heads into 2025, the organization faces a crucial crossroads. Can it continue to evolve while preserving the traditions that made it iconic? If the voices of fans and legends like Martin are any indication, the league might need to revisit some of its recent changes—not just for the sake of racing, but for the soul of the sport.

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