Lewis Hamilton Teases Fans With.
Lewis Hamilton has the internet talking with speculation after he posted a cryptic image he has posted on the 8th August captioned, “we’ve struck the match. now follow the smoke.” Lewis Hamilton, a seven-time Formula 1 champion, now drives for Ferrari. In the recent few weeks, Hamilton has sparked speculation amongst the community after sharing a photo displaying a lit matchstick leaning on a matchbox with the date 08.08 on it. With the caption on the post, it really made everyone wonder what could “the smoke” possibly be. In addition to this curious post, Hamilton has shared a reel on Instagram captioned, “We’ve struck the match. Now follow the smoke” which has amassed a staggering 4.1 million views. The video features Hamilton in an orchestrated sequence of what can be described as rapid paced visuals of him placing certain matchbox images, lighting a match from the same matchbox, and then burning sticks of incense all while hand in hand with mystery.
While Hamilton did not give away details about the announcement, his latest social media post strongly suggests it has to do with his business interests beyond the confines of F1 racing. The British racing icon has turned his passions into successful businesses, including Almave, a non-alcoholic spirit brand, his production company, Dawn Apollo Films, which had a cameo in the last F1 movie, and numerous fashion collaborations. Hamilton was also alluded to a teaser in the announcement given earlier last month, which speculated about his second capsule fashion collection with Dior, sparking the imaginations of racing fans.
Hamilton took to Instagram with a post expressing his appreciation, where he said, “My second lifestyle capsule with Dior is here. A heartfelt thank you to the incredible team I had the pleasure of working with – your passion, creativity, and dedication made this journey unforgettable.” This along with Hamilton’s co-chairing of the 2025 Met Gala “Superfine: Tailoring Black Style” showcases his immense reach in the fashion and business industries.
Hamilton, speaking to the media during the post-event conference, shared with them his thoughts on the importance of the theme of the gala and the elaborate details he had on his outfit and how it paid tribute to his lineage and the culture he was showcasing through his clothing.
Speculation and excitement are mounting as the countdown to August 8th commences, with Hamilton’s announcement shrouded in mystery. The captivating Hamilton enigma has drawn the attention of fans and followers from diverse platforms.
