Lewis Hamilton, the seven-time Formula 1 World Champion, has once again captivated the world, but this time it’s not on the racetrack. Hamilton has taken a bold step into the fashion industry with the launch of his first-ever luxury collection in collaboration with Dior, and it’s already turning heads.
Known for his daring style on and off the track, Hamilton’s fashion sense has always been part of his persona. His new capsule collection with Dior is a reflection of his personal tastes, drawing inspiration from his African heritage and deep appreciation for nature. The collection, unveiled in London on October 10, includes practical yet luxurious winter pieces such as patterned sweaters and stylish snow jackets.
The launch event attracted a host of celebrities, fashion influencers, and, of course, Hamilton’s dedicated fanbase, who turned up in large numbers to show their support. Hamilton was moved by the turnout, expressing heartfelt gratitude to his fans.
“Much love to everyone who came out to celebrate my first capsule collection with Dior. A lot went into this, and to see it go from an idea to a reality that’s now out in stores and online is surreal,” Hamilton shared in a social media post.
For Hamilton, this collaboration with Dior is more than just a side project—it’s a passion he’s ready to invest in long term. The positive reception to the collection has only fueled his desire to explore more opportunities in the fashion world. He hinted that this was just the beginning of a new chapter in his career outside of Formula 1.
“Look out for what’s coming next, we’re just getting started.”
During a recent appearance at the Met Museum, Hamilton compared his love for fashion to the air he breathes, noting how it allows him to express his creativity and individuality, much like he does in Formula 1. He has often been seen sporting bold, eye-catching outfits, making him a style icon both on the grid and in the fashion world.
As Hamilton continues to dominate the world of Formula 1, his ambition to leave a lasting legacy in fashion is becoming increasingly clear. Fans and fashionistas alike are eagerly awaiting what he will bring to the table next.
