Formula One fans are in for a treat as the legendary Lewis Hamilton gears up to race in red at Silverstone for the first time in his illustrious career at the British Grand Prix. The seven-time champion’s return home has sent shockwaves through the F1 community, with anticipation reaching fever pitch for his performance this weekend.
But for those who can’t make it to the racetrack, fear not! A groundbreaking collaboration between Ferrari and Peroni Nastro Azzurro is set to bring the essence of Italy to London with a jaw-dropping immersive F1 experience. The event, scheduled from July 3 to July 5, 2025, at Covent Garden, will offer fans a unique opportunity to delve into the thrilling world of Formula One through the lens of Italian flair.
The three-day extravaganza will feature a myriad of activities for enthusiasts of all ages. From a pizza masterclass conducted by the renowned Pizza Chef Michele Pascarella to a cocktail workshop by mixologist Federico Riezzo, attendees will have the chance to craft their own #16 and #44 pizzas and beer-infused cocktails inspired by the likes of Hamilton and Leclerc.
Interactive racing games will allow guests to compete for exciting prizes, while Ferrari aficionados can feast their eyes on a stunning Scuderia Ferrari HP show car and replica helmets donned by Hamilton and Leclerc. Additionally, a curated fashion gallery will showcase race-inspired looks influenced by the star drivers of Scuderia.
Film buffs will not be left out either, with a cinema room screening a selection of Hamilton and Leclerc’s favorite movies, including the iconic “Ferris Bueller’s Day Off.” The Pit Garage bar will be serving up Peroni Nastro Azzurro 0.0% throughout the event, accompanied by electrifying beats from resident DJs.
Rob Hobart, the Marketing Director at Asahi UK, expressed his excitement about the immersive experience, stating, “We’re proud to bring The House of Peroni Nastro Azzurro 0.0%: Our Grid to London – an experience that embodies everything our partnership with Scuderia Ferrari HP stands for: passion, precision, and premium Italian style.”
The House of Peroni Nastro Azzurro 0.0%: Our Grid will be open to the public from July 3 to July 5 at The Stables in Covent Garden. Free tickets can be secured via sign-up at Club Peroni, promising F1 enthusiasts an unforgettable journey into the heart of motorsport luxury and excitement.
