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Lando Norris Stuns in £9,000 James Hunt-Linked Jacket: Fashion Statement or F1 Strategy?

Arthur Ling by Arthur Ling
April 17, 2025
in Motorsports
Reading Time: 1 min read
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Lando Norris Stuns in £9,000 James Hunt-Linked Jacket: Fashion Statement or F1 Strategy?

Formula One F1 - Saudi Arabian Grand Prix - Jeddah Corniche Circuit, Jeddah, Saudi Arabia - April 17, 2025 McLaren's Lando Norris ahead of the Saudi Arabian Grand Prix REUTERS/Hamad I Mohammed

Lando Norris Makes a Bold Statement with a £9,000 Jacket Linked to F1 Icon James Hunt at the Saudi Arabian Grand Prix

British racing sensation Lando Norris caused a stir at the Jeddah Corniche Circuit ahead of the Saudi Arabian Grand Prix by showcasing a rare and extravagant bomber jacket worth a whopping £9,000 ($10,200). The eye-catching garment, part of a limited edition collection with only 25 pieces ever made, hails from the sustainable fashion brand Elkay Hunt. The Africa Kilimanjaro bomber jacket, donned by the 25-year-old driver, is a luxurious blend of pure silk and linen, meticulously hand-stitched with a captivating African jungle design.

Elkay Hunt, a budding player in the high-end fashion scene, carries a unique connection to the world of Formula 1. Co-founded by racing driver Freddie Hunt, the brand is a collaboration between Hunt and fellow racer Lee Keshav, with a special nod to Freddie’s father, the legendary 1976 F1 champion James Hunt. In a podcast appearance in 2024, Hunt shed light on the brand’s ethos, stating, “It’s a luxury brand. The jackets are very unique to the individual person. It’s all hand-embroidered, handcrafted stuff.”

Despite his fashion statement, Norris remains focused on his racing endeavors. Currently leading the drivers’ championship, the McLaren driver expressed his enthusiasm for the upcoming race in Jeddah, emphasizing the team’s strong start to the season and their collective efforts to perform well in the demanding triple-header. Norris stated, “It’s a really fast track and we have a quick car, so we’ll be aiming to finish this triple-header strongly.”

As Norris balances his on-track performance with a touch of high fashion, his presence at the Saudi Arabian Grand Prix promises excitement both on and off the track.

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