Lancia has revealed the new HF logo, which will be used on all high-performance versions of the brand.
“On the occasion of the premiere of the film “Race for Glory” in the main Italian cinemas, I am pleased to reveal the new HF logo, which will make its debut on the new Lancia Ypsilon HF, before being used in future high-performance versions of the brand. After the presentation of the new Lancia Ypsilon, the first car of the brand’s new era, today we take another step forward on the path of its Renaissance, to emphasize the brand’s most brutal and radical soul and its commitment to focus on performance models, reviving a dream that impressed many people around the world”, said Luca Napolitano, CEO of the Lancia brand.
The Lancia Centro Stile reinterpreted the original HF logo, making it contemporary. In particular, the colors of the HF logo, white, red, and black, were reused, without adding graphic elements.
The colors are those of the official logo of the Fulvia Coupè from 1966, while the slant of the letters is that of the Lancia Delta logo from the 90s to express speed and radicalism.
It should be noted that the HF logo was first introduced in 1960, at the Geneva Motor Show, when a group of passionate Lancia car owners founded the “Lancia Hi-Fi” club reserved for those who bought at least six new Lancia cars.
The initials HF first appeared on some Lancia sports models, such as the Flaminia Pinin Farina Coupé, the Flaminia Sport Zagato, and the Flavia Coupé. Several years later, in February 1963, Cesare Fiorio, together with some drivers and passionate Lancia car owners, founded the HF Lancia Racing Team.
The logo chosen for the Racing Team consists of the uppercase letters HF, white on a black background, with four red elephants running as mascots and the uppercase inscription Squadra Corse, white on a red background, underneath.
