Lamborghini remains committed to its electrification strategy and has made it clear that, unlike other luxury brands, it will not postpone its plans due to the global decline in demand for electric vehicles.
The confirmation was made by the CEO of the Sant’Agata Bolognese brand, Stephan Winkelmann, who recently confirmed that the electric crossover planned under the Lanzador concept is on track to debut before the end of the decade.
“We have enough time to decide whether we need to accelerate or delay the introduction of electric models”, said Stephan Winkelmann to “Autocar.” “So far, we have no plans to delay anything: we said we want to have our first 100% electric model by the end of this decade, and that is something we will continue to promote, because we said it has to be an additional car – a fourth model.”
It is worth noting that Lamborghini’s current lineup consists of the Urus SUV, as well as the supercars Temeraio and Revuelto, all equipped with hybrid engines, a paradigm shift that the Italian brand’s customers seem to have embraced.
However, unlike other luxury brands, Lamborghini has never moved forward with the idea of ending combustion engines, which seems to be a wise decision, considering that other brands have ultimately backtracked on their promises.
“When we decided to take the first step in our strategy to have an entirely new range of hybrid models, it was a significant effort for the company”, said Winkelmann. “Over the last four years, we have worked very hard on this strategy, and now we see that this was – you never know, but – the right decision. Therefore, I believe that being very focused on a step-by-step approach to electrification was the right decision”, concluded the CEO of Lamborghini.
The strategy of the Sant’Agata Bolognese brand seems to be on the right track, especially since, according to Lamborghini, the Urus SUV, the brand’s best-selling model in recent years, continues to receive so many purchase orders that anyone wanting a new Lamborghini SUV will have to wait over a year, as deliveries are now only scheduled for 2026.
It should be noted that the new generation of the Urus is expected to arrive before the end of the decade and will feature a fully electric powertrain.
