ADVERTISEMENT
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear

Lamborghini Style Center: two decades of designing the future.

Redação by Redação
October 9, 2025
in Latest News
Reading Time: 3 mins read
0
Centro Stile Lamborghini: duas décadas a desenhar o futuro
ADVERTISEMENT

If, at Lamborghini, it is consensual that design is inseparable from its identity, then for two decades this identity has had its own home: the Centro Stile Lamborghini, founded in the early 21st century, based on the conviction that a brand like Lamborghini must preserve its own creative voice, and fully operational since 2005. After all, when it comes to super sports cars, style is the spark that ignites each project, the defining element that transforms engineering into emotion, and it cannot be less than one of the elements of each model that requires the utmost attention, as emphasized by Mitja Borkert, the head of design at Lamborghini since 2016: “A modern super sports car company cannot rely exclusively on external studios. Design is the primary reason why customers buy a Lamborghini. It must be developed internally, in close collaboration with engineering and production, and in full continuity with the brand’s DNA”.

ADVERTISEMENT

The Centro Stile is, therefore, currently the beating heart of the creative process at the house of Sant’Agata Bolognese, within whose walls all modern Lamborghinis have taken shape – from the Murciélago to the Revuelto, from the Gallardo to the Temerario – and where the DNA of the Italian manufacturer has been refined and perfected, also through the definition of distinctive elements, such as the Y-shaped light signature or the hexagonal geometry, while ensuring that each new model continues to surprise. Presently, its team consists of 25 specialists from different backgrounds (Italians, Germans, Portuguese, Poles, Americans, Japanese, and Chinese) and ages (from late twenties to over fifty), whether they are exterior or interior designers, responsible for proportions, lines, and ergonomics; whether they are clay modellers, who give physical form to ideas in three dimensions, working side by side with 3D digital modellers, who produce virtual models and visualizations; whether they are color and finish specialists, who create the palettes and materials that express Lamborghini’s personality; or whether they are feasibility designers, who translate concepts into the reality of production, resolving every millimeter of a model before it enters the assembly line.

To keep innovation alive, Mitjia Borkert created what he calls a “crazy corner”: a small group whose mission is to imagine what Lamborghini will be like in two decades, with a free hand to dream without limits, in order to explore new forms of mobility, or radical reinterpretations of Lamborghini’s DNA, in a process where artificial intelligence is beginning to play its role, being used to amplify creativity, generate visualizations, and accelerate design development.

An evident expression of this new vision is the Manifesto prototype, regarded as a “sculpture on four wheels,” in which Lamborghini’s design has been distilled based on a philosophy of radical purity and powerful presence, so that each surface, angle, and proportion provokes immediate emotion. Essentially, it is a statement of intent, created to guide the brand’s language in the coming years: just as the Terzo Millennio, from 2017, inspired elements applied in the Revuelto and the Temerario, the Manifesto (the hybrid hypercar with a 6.5-V12 engine, three electric motors, 1080 hp, and limited production to 29 units) aims to be the new reference point for future Lamborghini models. And if there were any doubts on this matter, one only needs to pay attention to Mitja Borkert’s words: “Every morning, I climb the stairs with enthusiasm to see what the team has created. From sketches to clay, from models to 3D prints, I can already glimpse the models of 2029. That is what the Centro Stile represents: vision, craftsmanship, and the joy of creating the future”.

Share212Tweet133Send

Related Posts

Mini Paul Smith Edition: quase três décadas de parceria
Latest News

Mini Paul Smith Edition: almost three decades of partnership

Two typically British brands, connected by a long-standing partnership, Mini and Paul Smith, after the Mini Strip in 2021 and...

by Redação
October 29, 2025
Daihatsu Copen vai (afinal…) ter sucessor?
Latest News

“Will the Daihatsu Copen (after all…) have a successor?”

After announcing that, during 2026, the production of the Copen would come to an end, Daihatsu has just revealed, in...

by Redação
October 29, 2025
Novo Jeep Compass: produção já arrancou em Itália
Latest News

New Jeep Compass: production has already started in Italy.

The first manufacturing unit to produce Jeep automobiles outside North America, from which approximately 2.3 million vehicles bearing the logo...

by Redação
October 29, 2025
Audi A8 com futuro incerto
Latest News

“Audi A8 with an uncertain future.”

According to statements from a senior official at Audi to Automobilwoche, there are more uncertainties than certainties regarding the future...

by Redação
October 29, 2025

Recent News

Standard: Tesla Model 3 e Model Y mais baratos… mas só nos EUA

Electric vehicle sales grow in Europe in September: 98.3% market share in Norway!

October 30, 2025
Mitsubishi Elevance Concept: rumo à aventura

Mitsubishi Elevance Concept: heading towards adventure

October 30, 2025
Crashgate’s Shocking Fallout: Lucas di Grassi Reveals How It Devastated His Racing Career

Crashgate’s Shocking Fallout: Lucas di Grassi Reveals How It Devastated His Racing Career

October 30, 2025
Ayrton Senna’s Legendary Mercedes Car Hits Auction Block, Signed by F1 Icon Niki Lauda!

Ayrton Senna’s Legendary Mercedes Car Hits Auction Block, Signed by F1 Icon Niki Lauda!

October 30, 2025

Newsletter

ADVERTISEMENT

  • PRIVACY POLICY
  • TECHNICAL INFORMATION
  • EDITORIAL STATUS
  • TERMS AND CONDITIONS

© 2023 AutoGear - Todos os direitos reservados AutoGear.

No Result
View All Result
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語

© 2023 AutoGear - Todos os direitos reservados AutoGear.