A $138 Billion Powerhouse Joins Forces with Racing Legend Rick Hendrick in a Monumental Deal Just Days After Sealing the Deal with Kyle Busch
In a groundbreaking move that sent shockwaves through the racing world, a major player worth $138 billion has stepped in to support the legendary Rick Hendrick. This monumental deal comes hot on the heels of another high-profile agreement with none other than Kyle Busch.
The NASCAR landscape witnessed a seismic shift as Kyle Busch bid farewell to his long-time partnership with M&M’s, only to welcome a new collaboration with Phorm Energy, a venture backed by Anheuser-Busch. This strategic alliance not only marks Busch’s reentry into the energy drink market but also sets the stage for a new era in his racing career.
However, just when the focus seemed to be solely on Kyle Busch’s partnership, Phorm Energy stunned the racing community by forging a multi-year deal with Hendrick Motorsports, one of the most dominant teams in the sport. This game-changing partnership solidifies Phorm Energy’s position in NASCAR and underscores their commitment to making a significant impact both on and off the track.
The agreement includes prominent branding on the #24 Chevrolet driven by William Byron for two races in 2026, as well as full-year associate sponsorships for the #5, #24, and #48 teams across multiple seasons. Beyond car sponsorships, Phorm Energy’s logos will be prominently displayed on pit crew attire and integrated into Hendrick Motorsports’ state-of-the-art athletic center, emphasizing their comprehensive involvement with the team.
A key highlight of this collaboration is the integration of Phorm Energy products into HMS’s new 35,000-square-foot athletic center and corporate meeting space, slated to open before the 2026 season. This strategic move aims to enhance the performance and well-being of HMS’s athletes and employees, underscoring Phorm Energy’s commitment to holistic support in the racing arena.
Crafted with natural flavors and caffeine sources from green tea, Phorm Energy stands out in the competitive energy drink market by offering a blend that promotes mental focus and hydration. This partnership not only signifies a significant milestone for both parties but also signals a new chapter in NASCAR’s branding and sponsorship landscape.
The collaboration between Phorm Energy and Hendrick Motorsports has garnered widespread enthusiasm from key figures within the organizations. Jeff Gordon, Vice Chairman of HMS, expressed his excitement about the partnership, highlighting the shared values of dedication and hard work that underpin this alliance. Similarly, Sal Frisella, CEO of 1st Phorm, emphasized the alignment of values between the two entities and the potential for future growth and innovation.
As Hendrick Motorsports navigates internal dynamics around fan engagement and merchandise sales, a new contender has emerged to challenge the status quo. Kyle Larson’s meteoric rise in popularity has reshaped the NASCAR merchandise landscape, surpassing even fan-favorite Chase Elliott in product sales midway through the 2025 season. This shift not only reflects changing trends in fan preferences but also underscores the evolving marketing strategies within the sport.
The alliance between a financial powerhouse and a racing legend, coupled with the rise of new fan favorites on the track, sets the stage for a thrilling chapter in NASCAR’s history. With stakes higher than ever and competition fiercer than before, the racing world braces for a new era of excitement and innovation.
Don’t miss out on the latest developments in NASCAR and stay tuned for more updates on this groundbreaking partnership between industry giants and racing icons.
