Kia has won the “Brand Design Language” award at the Car Design Award 2024. The award, which was announced at a ceremony held during Milan Design Week, represents a recognition of the “Opposites United” design concept, a disruptive philosophy born in 2021 as part of the brand’s comprehensive relaunch.
In the 2024 edition of the Car Design Award, Kia was recognized for communicating consistent design guidelines, launching differentiated proposals under the same “Opposites United” philosophy. In line with its vision to provide sustainable mobility solutions, this concept consolidates design ideas and customer value in Kia’s market-leading vehicles.
