Jeep and Marathon join forces to create watches inspired by the Willys and the Wrangler.

In 1941, the American company Willys-Overland received a contract from the US Army to provide four-wheel drive reconnaissance vehicles for military use in the European theater of World War II. In the same year, the Marathon Watch Company began producing timing instruments for the infantry of the Allied Forces. Now, to celebrate this shared history, Jeep and Marathon have joined forces to create a collection of four different watches that embody the resilient spirit of both companies and reflect their common military roots and functional designs. This new series of watches is inspired by two iconic vehicles, the Willys MB – the first automobile used by the US in World War II – and the modern Jeep Wrangler Rubicon.

“Our new collection aims to honor the robust and authentic American spirit that both brands embody. The legacy of Marathon, created by my grandfather in 1939, was about creating durable watches ready for the missions of the Allied Forces. Now, over 80 years later, we are joining forces with the Jeep brand and highlighting our shared military heritage in a truly special project.”, stated Mitchell Wein, president of Marathon.

The new watch collection features a stainless steel caseback engraved with the Jeep brand’s lifestyle motto, “Go Anywhere, Do Anything,” as well as all the necessary technical information.

Each watch also features the words “Since 1941” engraved to honor the shared military history between the two brands and comes with a unique serial number, as well as a customized logo with the Jeep x Marathon signature.

All four collaborative watches come with a limited edition metal packaging and can be purchased on Marathon’s online store starting at €605.