AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • WRC
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • WRC
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear

“Renaissance of Jaguar begins with new logo.”

Virgilio Machado by Virgilio Machado
November 19, 2024
in Latest News
Reading Time: 2 mins read
0
Renascimento da Jaguar começa com novo logótipo

Jaguar continues to work on its strategic plan aimed at transforming the Coventry house into a luxury brand of electric models, and for this, the new era of Jaguar begins with the unveiling of a completely reinvented brand.

In this way, Jaguar has just presented the new visual identity of the brand, marked by its name, written in a unique and very minimalist typography, overlaid on a linear graphic motif that resembles a grid.

Another of the new features is the new logo that replaces the traditional Jaguar with the letter ‘J’ used in an opposite way, creating an aesthetic effect reminiscent of the symbols of other luxury brands.

To enter this new era, the traditional Jaguar symbol will disappear from the hoods of its models, now being used as a final touch, likely in some elements of the new models, such as on the steering wheel.

Exuberant Modernism is the name of the creative concept for Jaguar’s new visual identity. “Our founder used to say that ‘A Jaguar should not be a copy of anything.’ Our vision is based on that philosophy,” said Gerry McGovern, director of design.

However, we must wait for the new concept from the brand that will be presented on December 2nd at Miami Art Week to learn about the “modernist, colorful, and original exuberance” that Jaguar promises to use in the visual identity of its future models.

“To bring back such a globally renowned brand, we had to be fearless. Jaguar has always been at its best when it challenged conventions. We can see that reflected in our new brand identity. This is a complete restart. It is transforming to reclaim its originality and inspire a new generation. I am excited for the world to finally see Jaguar.”, said Rawdon Glover, Managing Director, Jaguar, in a statement.

Tags: JaguarLogótipoMarcaMiami Art Weeknovos modelosRawdon Glover
Share497Tweet311Send

Related Posts

BYD mostra o novo Yangwang U7 a subir escadas
Latest News

BYD showcases the new Yangwang U7 climbing stairs.

BYD continues to surprise its fans and after revealing the super sports car Yangwang U9, in autonomous driving mode jumping...

by Virgilio Machado
June 4, 2025
VW apresenta tês novos modelos eletrificados que não vão chegar à Europa
Latest News

FAW-Volkswagen announces two new electrified models, exclusively for China.

A joint venture FAW-Volkswagen will launch two new energy vehicles by 2027, based on the new CMP7 platform. These new...

by Virgilio Machado
June 4, 2025
VW pode reduzir produção na fábrica de Wolfsburg 
Latest News

VW may reduce production at the Wolfsburg factory.

The transformation of the VW factory in Wolfsburg, Germany, into an electric vehicle production unit may lead to the adoption...

by Virgilio Machado
June 4, 2025
BMW arranca com a produção da nova geração do X2
Latest News

Scarcity of rare earths leaves automotive production in Europe in difficulty.

A "trade" war between the US and China has led the Beijing government to impose restrictions on the sale of...

by Virgilio Machado
June 4, 2025

Recent News

Lance Stroll Awaits Medical Checks: Aston Martin’s Bold Plan for Canada Reveal

Lance Stroll Awaits Medical Checks: Aston Martin’s Bold Plan for Canada Reveal

June 5, 2025
Max Verstappen’s Disqualification Urged by Ex-FIA Steward After Clash with George Russell

Max Verstappen’s Disqualification Urged by Ex-FIA Steward After Clash with George Russell

June 5, 2025
Carson Hocevar Receives Shocking Advice from Dale Earnhardt Jr. – Bold Move Ahead

Carson Hocevar Receives Shocking Advice from Dale Earnhardt Jr. – Bold Move Ahead

June 5, 2025
Charles Leclerc Urges Ferrari for Rapid Updates to Secure Podium Chances

Charles Leclerc Urges Ferrari for Rapid Updates to Secure Podium Chances

June 5, 2025

Newsletter

  • PRIVACY POLICY
  • TECHNICAL INFORMATION
  • EDITORIAL STATUS
  • TERMS AND CONDITIONS

© 2023 AutoGear - Todos os direitos reservados AutoGear.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • WRC
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語

© 2023 AutoGear - Todos os direitos reservados AutoGear.

Enable Notifications OK No thanks