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Irvine Police Unveils $153K Tesla Cybertruck for Anti-Drug Campaign, Sparking Mixed Reactions

Carl Harrison by Carl Harrison
October 16, 2024
in Latest News
Reading Time: 2 mins read
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Irvine Police Unveils $153K Tesla Cybertruck for Anti-Drug Campaign, Sparking Mixed Reactions
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In a bold move aimed at promoting community outreach and drug prevention, the Irvine Police Department has introduced a Tesla Cybertruck as part of its long-standing Drug Abuse Resistance Education (DARE) initiative. The vehicle, which has been customized by Unplugged Performance, features emergency lights, police graphics, and advanced communications technology, making it both a promotional tool and an emergency-response asset.

Priced at a staggering $153,175, the Tesla Cybertruck has stirred both admiration and criticism since its reveal. While the truck is primarily intended to attract attention and foster engagement with the local community, it is also equipped to assist in emergencies. According to the Irvine PD, it replaces the department’s previous outreach vehicle, an aging Chrysler PT Cruiser.

“A Flashy Addition to the War on Drugs”

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The Irvine PD’s Cybertruck, believed to be the first of its kind in the U.S. to enter police service, is set to bolster the department’s DARE program, which has been educating the public on drug prevention for over three decades. The vehicle is designed to be eye-catching, with the aim of starting conversations about the dangers of drug dependency—a strategy the department has employed with other one-off vehicles in the past.

However, while some see the Cybertruck as an innovative way to engage the public, the hefty price tag has left others questioning its necessity. On social media, reactions were divided. Some lauded the department for its creativity, while others pointed to the cost as a misuse of taxpayer dollars.

“Mixed Reactions from the Public”

One critical comment on the Irvine PD’s Instagram post asked, “Why are we spending taxpayer dollars on this?” Another user questioned whether flashy cars for DARE truly result in lower community drug use.

Despite the backlash, Police Chief Michael Kent defended the decision, emphasizing the value of community engagement that the Cybertruck brings. “It’s those conversations [with locals] that cannot be quantified because they’re truly priceless,” Kent told ABC 7 Los Angeles.

While the Irvine PD’s Cybertruck isn’t the first to be used by a police force—the Dubai Police Force debuted theirs in June—it’s clear that the flashy new addition is sparking debate. Whether the vehicle proves to be an effective outreach tool or simply an expensive spectacle remains to be seen.

Tags: Tesla
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