IndyCar fans, get ready to take your race-day experience to the next level. With the series expanding its reach under a new broadcast deal with FOX Sports, Penske Entertainment has announced an exciting new partnership with GridRival, bringing fantasy motorsports gaming directly to the IndyCar fanbase.
For the first time, IndyCar enthusiasts will be able to build teams, strategize race outcomes, and compete for real money, all through GridRival’s mobile app-based fantasy platform.
What Makes GridRival Different?
Unlike traditional fantasy sports apps, GridRival is built specifically for motorsports, making it the only platform offering both Season-Long Fantasy Leagues and Daily Fantasy Contests.
According to IndyCar, this dual gameplay format provides an experience tailored to all types of fans:
- Season-Long Fantasy Leagues allow users to draft drivers, manage teams, and develop strategies throughout the season.
- Daily Fantasy Contests give fans the chance to make picks and win real money on individual race weekends.
This blend of long-term planning and short-term excitement mirrors the high-stakes decision-making found in real IndyCar races.
CEO Ross Fruin: “Our Goal Is to Match the Thrill of IndyCar”
GridRival CEO Ross Fruin expressed his excitement about partnering with one of the most iconic racing series in the world.
“We are thrilled to partner with IndyCar, a sport with such a passionate and engaged fan base,” Fruin said. “Our goal has always been to provide motorsport fans with an experience as thrilling as the races themselves.”
He believes that GridRival’s social-first approach, in-depth game mechanics, and real-money contests will add a new level of engagement for IndyCar fans worldwide.
IndyCar Sees Fantasy Gaming as a Growth Accelerator
The timing of this partnership couldn’t be better. With IndyCar experiencing major growth and its move to FOX Sports expanding its visibility, the series is looking for new ways to engage fans and attract younger audiences.
IndyCar senior marketing director Mackenzie Williams believes that GridRival is the perfect partner to capitalize on this momentum.
“With IndyCar experiencing exciting growth and expanded visibility with FOX Sports starting this year, we knew we needed a fantasy sports partner that could match the enthusiasm and passion of our fans,” Williams said.
“GridRival’s expertise in motorsports gaming and their ability to create deeply engaging fantasy experiences made the decision to collaborate easy. Their platform offers an unmatched combination of social functionality, game mechanics, and excitement, making it the perfect fit for our fans.”
What This Means for IndyCar Fans
- More ways to engage with IndyCar beyond just watching the races.
- A new layer of strategy and competition that lets fans test their motorsports knowledge.
- A social, interactive gaming experience tailored specifically for racing.
- Opportunities to win real money by competing in fantasy contests.
The Future of Fantasy Motorsports is Here
With GridRival’s expansion into Formula 1 already proving successful, the addition of IndyCar is a major step forward in the evolution of fantasy motorsports gaming.
For IndyCar fans looking to go beyond the broadcast, this partnership brings the action straight to their fingertips—allowing them to experience the sport in a whole new way.
