Hyundai is one of the automotive manufacturers looking to explore the capabilities of windshields and assign them new functions such as a head-up display.
In this regard, Hyundai Mobis announced a partnership with the optics specialist ZEISS to develop new technology that transforms the windshield into a large head-up display equipped with augmented reality technology. This allows for numerous possibilities, such as displaying curves of a selected route, the perfect trajectory during a track day, or alerting the driver to potential hazards on the road, all without the need for the driver to take their eyes off the road.
Furthermore, this technology could eliminate the instrument panel as we know it today and replace the infotainment system and the front passenger screen.
Although it may seem like a technology from the future, the two companies have already announced that “this dream technology is about to become a reality”. In particular, if all goes well, mass production could start as early as 2027, and the introduction of this technology will put an end to the way vehicle interiors are currently designed.
Although not many details about this new technology were revealed, Hyundai Mobis announced that the screen is based on a high-tech projector, as well as “a transparent film that is applied to the windshield”, which it claims is slightly thicker than a human hair.
It is already known that Hyundai Mobis and ZEISS created a prototype of the head-up display windshield last month and conducted a demonstration aimed at global national customers in the automotive sector.
Furthermore, the South Korean manufacturer reminds us that “according to forecasts from the international market research firm OMDIA Research, the global market for holographic head-up displays is expected to grow to around 7 million units by 2030, establishing itself as a new trend in the field of next-generation displays”.
