Hyundai is once again in the spotlight at the 2024 edition of Rock in Rio Lisboa, which takes place on June 15, 16, 22, and 23, once again assuming the status of official brand of one of the most important music festivals.
Festival-goers will have the opportunity to get to know the Hyundai range that will be on display at Cidade do Rock, with a focus on electrified and 100% electric models, emphasizing the brand’s performance and its role in reducing carbon emissions and preserving the environment.
In addition to the various Hyundai spaces at Cidade do Rock, the brand will also launch the “Hyundai Rock the Progress” contest, which kicks off in early June and aims to discover new talents and ensure a career start, signing a record deal for the release of a single with Universal Music, the project’s curatorial partner.
“This year we wanted to mark the renewal of our partnership with the launch of a very important project for us, which demonstrates our commitment to future generations. The “Hyundai Rock the Progress” will enhance the emergence of new musical talents, demonstrating the brand’s strong commitment to humanity and aligned with Hyundai’s positioning,”, emphasized Ricardo Lopes, COO of Hyundai Portugal.
