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Hyundai interested in entering the Formula 1 racing industry.

Carl Smith by Carl Smith
November 13, 2024
in Motorsports
Reading Time: 2 mins read
0
Hyundai interessada em entrar na indústria de corridas de Fórmula 1.




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Reports are emerging about the potential involvement of Hyundai, the South Korean automotive giant, in acquiring a Formula 1 team. Currently, Hyundai competes in the World Rally Championship and has achieved success in recent years under the leadership of Cyril Abiteboul, former head of the Renault F1 team. Although no F1 team is available for purchase at the moment, Hyundai’s expression of interest may win favor with Formula One Management (FOM), especially considering the challenges faced by Andretti’s attempts to establish a new team. One obstacle for Hyundai may be the need to acquire a power unit from a competing manufacturer if they enter F1 in the near future. However, collaborations between manufacturers in Formula 1, as seen with Honda and Aston Martin, are not uncommon. From FOM’s perspective, the interest shown by automotive manufacturers in joining F1 is preferable to alternative options like Andretti. The postponement of Andretti’s attempt to hit the track in 2026 and the subsequent encouragement to reapply once the General Motors power unit is ready further highlight the appeal of manufacturer involvement. The introduction of the 2026 engine regulations, which prioritize hybrid technology, has successfully attracted manufacturers like Audi and convinced Honda to fully commit to F1. Additionally, Ford’s partnership with Red Bull’s powertrains demonstrates the attractiveness of the new regulations. Andretti’s attempt was also hindered by FOM’s belief that F1 would bring more value to the team than the other way around. Whether the same can be said for Hyundai remains uncertain. As the fourth largest automaker globally, Hyundai’s presence in South Korea aligns with F1’s desire to expand in the region. Although F1 has successfully expanded in the United States without the support of manufacturers, South Korea’s expressed interest in hosting a Grand Prix in Incheon presents a timely opportunity for Hyundai to consider an offer. Furthermore, Hyundai had previously considered entering F1 during the period when South Korea was on the calendar from 2010 to 2013, until a bribery case disrupted their plans. If Incheon’s offer to host a Grand Prix is successful, this could pave the way for Hyundai to join the F1 grid as another automotive giant.

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