AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear

Hyundai revives the Pony in the virtual world

Virgilio Machado by Virgilio Machado
March 8, 2024
in Latest News
Reading Time: 2 mins read
0
Hyundai faz renascer o Pony no mundo virtual

The Hyundai Pony is the iconic model of the South Korean brand that roamed the national roads in the 1980s and was the first mass-produced car model developed independently in Korea.

Now the Pony appears in the virtual world to showcase the heritage of the South Korean brand to the global Generation Z. In this way, Hyundai is expanding the brand’s “heritage” campaign worldwide, through the release of new retro-themed content on ZEPETO, a social networking platform based on 3D avatars, and offline events in Southeast Asian countries.

In the virtual world called “Timeless Seoul,” users are transported back to Seoul in the 1970s and 1980s, when the Pony was the most popular car in South Korea.

Users can explore retro elements of Korean culture, such as old vinyl record stores and family shops, and interact with clothing accessories and themed photo zones that are ready to be shared on social networks.

Through an immersive experience that reimagines old K-culture from a retro perspective, the younger generation will naturally and engagingly connect with the enduring legacy of the Pony, which serves as a unique brand touchpoint linking its history to the latest Ioniq 5, carrying the design DNA of Hyundai’s iconic model.

The South Korean brand has already stated that in order to increase the popularity of the new virtual world, where Pony is the star, it will hold offline events at the Bangkok International Auto Show, which will take place from March 25 to April 7.

Tags: HyundaiMundo virtualPonySeulTomeless SeoulZEPETO
Share212Tweet133Send

Related Posts

Novo Fiat 500 híbrido vai ser produzido em Itália e chega em 2026
Latest News

Stellantis lost about 10,000 jobs in Italy over the last four years.

Stellantis, which brings together brands such as Fiat, Lancia, Alfa Romeo, Citroën, and Peugeot, cut about 10,000 jobs in Italy...

by Virgilio Machado
September 29, 2025
Jaguar Land Rover suspende exportações para os EUA
Latest News

Jaguar Land Rover gradually resumes production after cyber attack.

Jaguar Land Rover (JLR) announced that it will resume its production operations, following the cyberattack it suffered in the beginning...

by Virgilio Machado
September 29, 2025
Hyundai leva robô vestível da indústria automóvel para a agricultura
Latest News

“Hyundai takes wearable robot from the automotive industry to agriculture.”

The development of wearable robots or exoskeletons by Hyundai to support workers in the automotive industry has been a common...

by Virgilio Machado
September 29, 2025
João Laranjo é o novo diretor financeiro do grupo Stellantis
Latest News

João Laranjo is the new financial director of the Stellantis group.

Stellantis has appointed Brazilian João Laranjo as the new Chief Financial Officer, the group announced this Monday. In a statement,...

by Virgilio Machado
September 29, 2025

Recent News

Novo Fiat 500 híbrido vai ser produzido em Itália e chega em 2026

Stellantis lost about 10,000 jobs in Italy over the last four years.

September 29, 2025
Jaguar Land Rover suspende exportações para os EUA

Jaguar Land Rover gradually resumes production after cyber attack.

September 29, 2025
Injured F1 Academy Star Aiva Anagnostiadis Faces Surgery: A Journey of Resilience and Recovery!

Injured F1 Academy Star Aiva Anagnostiadis Faces Surgery: A Journey of Resilience and Recovery!

September 29, 2025
Hulkenberg’s Struggles: Sauber Insists No Crisis Amidst Rising Star Bortoleto’s Triumphs

Hulkenberg’s Struggles: Sauber Insists No Crisis Amidst Rising Star Bortoleto’s Triumphs

September 29, 2025

Newsletter

  • PRIVACY POLICY
  • TECHNICAL INFORMATION
  • EDITORIAL STATUS
  • TERMS AND CONDITIONS

© 2023 AutoGear - Todos os direitos reservados AutoGear.

No Result
View All Result
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語

© 2023 AutoGear - Todos os direitos reservados AutoGear.