AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear

Hyundai revives the Pony in the virtual world

Virgilio Machado by Virgilio Machado
March 8, 2024
in Latest News
Reading Time: 2 mins read
0
Hyundai faz renascer o Pony no mundo virtual

The Hyundai Pony is the iconic model of the South Korean brand that roamed the national roads in the 1980s and was the first mass-produced car model developed independently in Korea.

Now the Pony appears in the virtual world to showcase the heritage of the South Korean brand to the global Generation Z. In this way, Hyundai is expanding the brand’s “heritage” campaign worldwide, through the release of new retro-themed content on ZEPETO, a social networking platform based on 3D avatars, and offline events in Southeast Asian countries.

In the virtual world called “Timeless Seoul,” users are transported back to Seoul in the 1970s and 1980s, when the Pony was the most popular car in South Korea.

Users can explore retro elements of Korean culture, such as old vinyl record stores and family shops, and interact with clothing accessories and themed photo zones that are ready to be shared on social networks.

Through an immersive experience that reimagines old K-culture from a retro perspective, the younger generation will naturally and engagingly connect with the enduring legacy of the Pony, which serves as a unique brand touchpoint linking its history to the latest Ioniq 5, carrying the design DNA of Hyundai’s iconic model.

The South Korean brand has already stated that in order to increase the popularity of the new virtual world, where Pony is the star, it will hold offline events at the Bangkok International Auto Show, which will take place from March 25 to April 7.

Tags: HyundaiMundo virtualPonySeulTomeless SeoulZEPETO
Share212Tweet133Send

Related Posts

Ford Racing vai desenvolver veículos de produção com tecnologia de competição
Latest News

Ford Racing will develop production vehicles with competition technology.

Ford has announced a significant strategic reorganization of the company's competition division, with the Ford Performance brand becoming Ford Racing....

by Virgilio Machado
September 8, 2025
Cupra mostra versão de produção camuflada do Raval
Latest News

Cupra shows camouflaged production version of the Raval.

Cuprа revealed the camouflaged production version of the Raval before the opening of the Munich Motor Show, which takes place...

by Virgilio Machado
September 8, 2025
Stellantis vai recolher cerca de 92 mil veículos nos EUA devido à perda de potência
Latest News

Stellantis will recall about 92,000 vehicles in the U.S. due to a loss of power.

Stellantis will recall 91,787 units of the Jeep Grand Cherokee in the U.S. due to a software error in the...

by Virgilio Machado
September 8, 2025
Suzuki já vendeu mais de 10 milhões de unidades do Swift
Latest News

Suzuki has already sold over 10 million units of the Swift.

The Suzuki Swift is indeed the sales record holder for the Japanese brand, having already surpassed global sales of 10...

by Virgilio Machado
September 6, 2025

Recent News

Lewis Hamilton’s Heartfelt Tribute to Tifosi After Thrilling Italian GP at Ferrari

Lewis Hamilton’s Heartfelt Tribute to Tifosi After Thrilling Italian GP at Ferrari

September 9, 2025
Christian Horner’s Shocking Text Reveals Behind-the-Scenes Drama After Red Bull’s Monza Victory!

Christian Horner’s Shocking Text Reveals Behind-the-Scenes Drama After Red Bull’s Monza Victory!

September 9, 2025
Toto Wolff’s Brutal Truth: Kimi Antonelli’s ‘Underwhelming’ Italian GP Performance Shocks Mercedes Fans

Toto Wolff’s Brutal Truth: Kimi Antonelli’s ‘Underwhelming’ Italian GP Performance Shocks Mercedes Fans

September 9, 2025
McLaren’s Bold Strategy Shift: How Italian GP Driver Swap Could Redefine F1 Team Dynamics!

McLaren’s Bold Strategy Shift: How Italian GP Driver Swap Could Redefine F1 Team Dynamics!

September 9, 2025

Newsletter

  • PRIVACY POLICY
  • TECHNICAL INFORMATION
  • EDITORIAL STATUS
  • TERMS AND CONDITIONS

© 2023 AutoGear - Todos os direitos reservados AutoGear.

No Result
View All Result
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語

© 2023 AutoGear - Todos os direitos reservados AutoGear.