Honda, as an automobile manufacturer, has a new corporate identity, expressed in the introduction of a logo with a design modernized to adapt to the changing times, to be applied not only to the vehicles it produces but also to its dealerships and competitive activities. Thus, the “H” used almost unchanged for decades (introduced by the Japanese brand in 1963) is now presented updated and more stylized, and can be backlit more easily. This was indeed one of the purposes behind the project, as the new logo was created in parallel with the new generation of electric vehicles, namely those that are part of the Honda 0 Series.
In pragmatic terms, the traditional logo loses its outline, and the “H” becomes more graphic. This logo will be applied to the electric and hybrid cars to be launched by Honda only from 2027. According to the Japanese manufacturer, this logo represents a “second foundation” of the brand.
