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Haas F1 team shocks fans with explosive rebranding to Toyota Gazoo Racing for 2026 season

Carl Harrison by Carl Harrison
January 1, 2026
in Motorsports
Reading Time: 3 mins read
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Haas F1 team shocks fans with explosive rebranding to Toyota Gazoo Racing for 2026 season
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BREAKING: F1 Team’s SHOCKING Rebranding Leaves Fans in Awe!

In a stunning move that has sent ripples through the motorsport community, one Formula 1 team is gearing up for a dramatic transformation as the 2026 season approaches. The American outfit, Haas, is set to shed its old identity and emerge as the Toyota Gazoo Racing (TGR) Haas F1 Team. This unexpected rebranding has been quietly orchestrated, catching fans off guard as they began to uncover the change on social media.

The 2026 regulations are ushering in a new era for Formula 1, with teams scrambling to adapt. Major shifts are happening across the board, including groundbreaking partnerships like Red Bull joining forces with Ford and Aston Martin aligning with Honda. However, none are as headline-grabbing as Audi’s monumental takeover of Sauber. Amidst this upheaval, Haas is making headlines of its own by aligning itself with a legendary manufacturer.

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In a significant announcement made in December 2025, it was revealed that Toyota would replace Moneygram as Haas’s title sponsor for the upcoming season. The Japanese automotive giant made its return to F1 in 2024 through a technical partnership via their research and development arm, TGR, and has now solidified a multi-year collaboration with Haas. As part of this deal, Haas will also introduce its first-ever personal simulator at their Banbury base, set to launch for the 2026 season.

Welcome to the TGR Haas F1 Team!

The name and logo change was stealthily executed, with no formal announcement from Haas on their social media channels. Instead, it was left to observant fans, who discovered the revamped branding when they visited the team’s page on January 1, 2026. The new ‘TGR Haas F1 Team’ logo has since been circulating across social media, creating a buzz among enthusiasts.

While the incorporation of Toyota into their name marks a new chapter, the team’s iconic red, white, and black color scheme remains intact, along with the familiar red ‘H’ logo that fans have come to recognize. In a statement regarding the partnership, Haas F1 team principal Ayao Komatsu expressed enthusiasm about the collaboration, saying, “Our working relationship to-date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026.”

Komatsu further elaborated on the partnership’s potential, stating, “The cultivation of personnel, all working collaboratively between Haas F1 Team and TGR, has benefited us greatly and that’s something that will only increase as our partnership matures. We’re excited to further grow with the likes of our driver program too, and it’s been encouraging to see the depth of talent TGR is backing in that process.”

As the countdown to the 2026 season begins, the motorsport world eagerly anticipates what this bold rebranding will bring to the track. Will the TGR Haas F1 Team rise to new heights, or will they face challenges in their quest for glory? One thing is for sure: the fans are watching closely, ready to embrace this thrilling new chapter in Formula 1 history!

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