After abandoning its European expansion plan in 2024 due to anticipated sales below desirable levels, also due to the customs duties imposed on Chinese products, Great Wall has decided to look back at Europe and claims to be ready to invest significantly in the Old Continent. Self-proclaimed as the “Chinese leader in the production of SUVs and 4x4s,” it aims to be a mainstream brand with high volume in all major European countries, with its own representations in the larger markets and through independent importers in the smaller ones.
Perhaps more importantly, the availability of a product offering that allows for such a goal, which Great Wall guarantees will cover “all scenarios, all powertrains,” meaning a substantial increase in its range of models and powertrains available in an increasingly competitive market. The first phase of the program is set to launch in mid-2026, with seven new models, marking the debut in continental Europe of the Haval line, recently introduced in the United Kingdom, which implies the launch of several SUVs, with both two and four-wheel drive – while a new range of city cars and compacts, integrated into the Ora line, is also in preparation. A significant shift from the past, the announcement of a greater diversity of powertrains: combustion, hybrids, plug-in hybrids, and electric.
