Genesis Unveils Striking Livery for GMR-001 Hypercars
Witness the birth of a new powerhouse in the world of motorsports as Genesis Magma Racing sets the stage on fire with the revelation of the vibrant livery for its GMR-001 Hypercars. The adrenaline-pumping machines are poised to dominate the FIA World Endurance Championship scene, making their grand debut at the upcoming New York International Auto Show.
Prepare to be mesmerized by the fusion of “Magma orange” and “deep red” hues adorning the ORECA-based, twin-turbo V8-powered LMDh racers. According to Genesis, this color symphony represents a harmonious blend of performance and artistic flair, embodying Korea’s dynamic energy with every stroke.
Delve deeper into the design, and you’ll discover the subtle incorporation of Korean Hangeul lettering for “Magma” (마그마), infusing cultural authenticity into the heart of the Hypercars. Cyril Abiteboul, the mastermind behind Genesis Magma Racing, hails this moment as a monumental stride towards solidifying the brand’s legacy in motorsports.
But the journey doesn’t end there. Genesis is gearing up for a thrilling 2026 WEC season and a heart-pounding 2027 IMSA campaign, aiming not just to compete but to carve out a lasting imprint in the racing world. The GMR-001 program marks Genesis’ maiden voyage into the realm of motorsport, paving the way for a riveting future in Hypercar and IMSA’s GTP class.
As the world awaits the unleashing of these beasts on the track, Genesis is already making waves in the ELMS LMP2 class, honing its skills for the impending WEC season alongside partner team IDEC Sport. The recent triumph of the “Trajectory Program” drivers at Barcelona showcases the team’s unwavering dedication and prowess in the face of fierce competition.
Get ready to witness history in the making as a full-scale GMR-001 Hypercar takes center stage at the Genesis booth during the New York International Auto Show. Brace yourself for an electrifying experience as Genesis Magma Racing redefines the boundaries of speed, innovation, and Korean identity on the global motorsport stage.
