Genesis has now announced that its expansion in the European market will soon enter a new chapter, with the arrival of the South Korean brand in four new markets.
Currently present in Germany, Switzerland, and the United Kingdom, the premium brand will now be present in Spain, France, Italy, and the Netherlands, with the first deliveries in these new markets scheduled for early 2026.
“Our entry into these new and important markets is a crucial moment for Genesis. We are now expanding our presence and long-term commitment across Europe. This is the most significant market expansion since we arrived in Europe in 2021 and marks the beginning of our next phase of strategic and thoughtful growth, as well as a sporting direction for the brand”, said Xavier Martinet, General Director of Genesis Motor Europe.
Genesis will enter the new European markets with three well-known models: the GV60, a compact SUV that is the brand’s first fully electric model, along with the electrified GV70, a high-end SUV that combines dynamic performance with luxury, and the G80, an electrified luxury sedan, which is presented as the most complete Genesis model in Europe.
All three models have recently received comprehensive upgrades, featuring new technologies, enhanced design, and updated battery specifications, providing greater range and performance.
