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Gene Haas Revives NASCAR Dreams: RFK Alliance and Brad Keselowski Aim to Reignite Glory

Harry Bright by Harry Bright
December 18, 2024
in Motorsports
Reading Time: 5 mins read
0
Gene Haas Revives NASCAR Dreams: RFK Alliance and Brad Keselowski Aim to Reignite Glory

Mar 13, 2022; Avondale, Arizona, USA; NASCAR Cup Series driver Chase Briscoe (14) is congratulated by team owner Gene Haas following his victory of the Ruoff Mortgage 500 at Phoenix Raceway. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

 As Stewart-Haas Racing (SHR) winds down operations, Gene Haas is already charting the path forward. With Brad Keselowski and RFK Racing by his side, Haas Factory Team is poised to carry on SHR’s golden legacy—only this time, with a fresh blueprint for success.


The End of an Era: Stewart-Haas Racing’s Legacy

Few teams have etched their names into NASCAR’s history books as boldly as Stewart-Haas Racing. Born from Gene Haas’ partnership with three-time Cup Series Champion Tony Stewart in 2008, SHR quickly became a powerhouse, capturing:

  • 2 Cup Series Championships (2011, 2014)
  • 70 race victories

The dynamic duo of Stewart and Ryan Newman brought immediate success, with thrilling wins in 2009 and 2010. Stewart’s nail-biting 2011 championship victory over Carl Edwards remains one of NASCAR’s most iconic moments.

But all good things must come to an end. By mid-2024, SHR began winding down operations, leaving fans wondering if Haas’ NASCAR ambitions would fade into obscurity.


A New Beginning: The Haas Factory Team

Gene Haas isn’t giving up. Instead, he’s launching the Haas Factory Team (HFT)—a new venture determined to build upon SHR’s legacy. To make this transition, Haas has turned to one of NASCAR’s fastest-growing organizations: RFK Racing.

The RFK-Haas alliance brings together Haas’ resources with RFK’s expertise, led by Brad Keselowski, the 2012 Cup Series Champion who has transformed RFK Racing since joining in 2022.


Brad Keselowski: The Key to Haas’ Revival

Under Keselowski’s leadership, RFK Racing has experienced a remarkable turnaround. Highlights include:

  • Chris Buescher’s three race wins in 2023
  • Keselowski’s own playoff appearance after snapping a 103-race winless streak

Now, Keselowski is extending his influence to HFT, offering technical support and collaboration. While the teams will operate independently, the alliance will give HFT access to critical RFK insights, setups, and strategies.

“It’s a pseudo-fourth car,” said Aaron Kramer, the newly appointed crew chief for HFT’s No. 41. “We’ll still race hard against RFK, but the technical support we’re receiving is invaluable.”


A Collaborative Yet Fierce Dynamic

Kramer, who served as a lead race engineer at RFK, emphasized that competition remains fierce—even within alliances.

“The first car you want to beat is always your teammate,” Kramer said. “Just because we’re aligned doesn’t mean we’re going to get any favors. The attitude remains the same: earn every inch on the racetrack.”

This competitive culture reflects Keselowski’s philosophy, ensuring both RFK and HFT maintain their edge while sharing critical information to improve performance.


Next-Gen Cars: Leveling the Playing Field

The introduction of the Next-Gen car has reshaped NASCAR, creating new opportunities for smaller teams like HFT. By reducing the advantage of wealthier operations through single-source suppliers, the Next-Gen era shifts focus to:

  • Driver skill
  • Pit crew precision
  • Strategic ingenuity

HFT, led by Joe Custer, plans to exploit these shifts.

“We’re leaning on Brad and RFK to evolve strategically,” Custer said. “At the same time, we bring resources to the table that can strengthen their program. It’s a mutually beneficial relationship.”


Can Haas Factory Team Uphold SHR’s Legacy?

With Keselowski’s technical expertise and RFK Racing’s resurgence, the Haas Factory Team is positioned for a strong comeback. By combining SHR’s storied past with RFK’s innovative present, Gene Haas hopes to not only uphold but extend his NASCAR legacy.

Custer remains optimistic:

“We’ve checked the box on physical resources and capital investments. Now it’s about evolving with the tools and strategies the Next-Gen car demands.”


The Road Ahead

As NASCAR enters the 2025 season, the spotlight will shine brightly on the Haas Factory Team-RFK alliance. With a competitive edge rooted in collaboration, technical ingenuity, and fierce independence on the track, this partnership may be the recipe for rekindling the magic of SHR’s golden years.

For Gene Haas, the dream isn’t over—it’s just beginning a new chapter.

 

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