These commercials are absolutely mind-blowing! Prepare yourself for an ad experience like no other. Lay’s is about to take the Groundhog Day concept and turn it into something extraordinary. And guess what? You’ll be seeing these commercials not just once, but multiple times!
So, what’s the deal? Well, according to Variety, these captivating ads will be airing on ABC this Friday. And who’s the star of the show? None other than Stephen Tobolowsky! In each segment, Tobolowsky approaches the checkout counter with a bag of Lay’s potato chips. But here’s the twist – each time, the bag is different. It’s like he’s trapped in a time loop, just like in the iconic Bill Murray movie Groundhog Day, where Tobolowsky also played a role as Ned.
To make room for these incredible ads, Disney has sold a whopping one-third of Friday’s national advertising on ABC to Frito-Lay, a subsidiary of PepsiCo. This is a big deal, folks! Chris Bellinger, CCO of PepsiCo Foods, U.S., understands the power of genuine engagement. He knows that simply buying a “view” isn’t enough. What matters is creating content that people can’t help but share and talk about. And that’s exactly what they hope to achieve with these commercials.
Now, why did they choose to release these ads on Groundhog Day? Well, it’s pretty obvious, isn’t it? Friday is the day when we all eagerly await Punxsutawney Phil’s weather prediction. It’s a day filled with excitement and anticipation. So, what better time to captivate audiences with clever and captivating commercials?
The masterminds behind these ads are none other than George Dewey, co-founder of Maximum Effort, and Ryan Reynolds, the talented actor. They approached Bellinger with this brilliant idea just two weeks ago. Can you believe it? Dewey and Reynolds wanted to make sure that these commercials hit the airwaves in time for Groundhog Day 2024. Talk about dedication!
If you’re a fan of Lay’s potato chips, get ready for an unforgettable experience. Tune in to ABC this Groundhog Day and prepare to be amazed. These commercials will keep you hooked and leave you wanting more. Don’t miss out on the excitement!
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