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Franco Colapinto’s main sponsor vanishes from Alpine: what does this mean for his future?

Harry Bright by Harry Bright
February 1, 2026
in Motorsports
Reading Time: 2 mins read
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Franco Colapinto’s main sponsor vanishes from Alpine: what does this mean for his future?

Franco Colapinto Faces Uncertainty as Key Sponsor Vanishes from Alpine

In a shocking turn of events that has sent ripples through the motorsport community, Franco Colapinto’s main sponsor, Mercado Libre, has mysteriously disappeared from Alpine’s sponsorship portfolio. This unexpected development raises critical questions about the future of the young Argentine driver’s Formula 1 career.

Despite Alpine extending Colapinto’s contract until 2026, the team unveiled its new A526 race car conspicuously devoid of the e-commerce giant’s logo. The absence of Mercado Libre, a company that has been instrumental in propelling Colapinto’s racing ambitions, has left fans and analysts alike scratching their heads. How could a partnership that seemed so strong just a season ago evaporate without warning?

The clamor around this situation is intensified by Mercado Libre’s announcement that it is reevaluating its partnerships and overall presence in Formula 1. Sources close to the matter indicate that the company is shifting its strategy, aiming to diversify its sponsorship portfolio to enhance visibility across Latin America, particularly beyond Argentina. This pivot has led to significant changes, including the company’s decision to no longer focus solely on Colapinto, which has ignited concerns among his fervent supporters.

As evidence of this new direction, Mercado Libre’s Brazilian subsidiary recently signed on as a sponsor for Audi driver Gabriel Bortoleto. Meanwhile, the brand’s logo made a surprise appearance on the helmet of Sergio Perez during a recent Barcelona test, signaling a potential shift in focus from Colapinto to other rising talents in the sport. Fans are left wondering: Is this the beginning of the end for Colapinto’s sponsorship saga with Mercado Libre?

However, amidst this turmoil, there is still a glimmer of hope for Colapinto and his supporters. Behind the scenes, negotiations are reportedly underway for Mercado Libre to maintain a partnership with Alpine, which is gearing up for a promising season powered by Mercedes. The urgency of these discussions is palpable, especially as the Argentine fanbase passionately rallies behind their local hero.

Since Colapinto’s debut in F1, the overwhelming support from Argentina has been evident. The sight of Argentine soccer jerseys at grand prix events has become a staple, reflecting the deep connection between the driver and his homeland. As news of Mercado Libre’s departure circulates, the atmosphere is thick with tension, and fans fear that instability surrounding their favorite driver could hinder his potential in a crucial year for the team.

The Argentine media and social networks have exploded with speculation and concern, echoing the anxiety felt by fans. As Colapinto prepares for the upcoming season, the stakes have never been higher. Will Mercado Libre return to the fold and reaffirm its commitment to the driver and Alpine, or will Colapinto be left to navigate the treacherous waters of sponsorship uncertainty alone? Only time will tell, but one thing is clear: the world is watching closely, and the pressure is on for both Colapinto and his team.

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