Flavio Briatore, Alpine’s F1 advisor, confirmed via Instagram that Franco Colapinto recently drove the team’s 2023-spec car as part of a Testing of Previous Cars (TPC) program. This marked Colapinto’s first on-track appearance with Alpine since switching from Williams earlier this year.
Colapinto’s Role as an Alpine Reserve Driver
The 21-year-old Argentinian is a backup option for Alpine’s full-time race drivers, Pierre Gasly and Jack Doohan, in case either is unable to race. He shares reserve driver duties with Ryo Hirakawa and Paul Aron.
However, his recent test in Barcelona has fueled speculation about his future within Alpine, particularly regarding Doohan’s position. Briatore is known for making bold decisions, leading some to believe Colapinto could replace Doohan if he struggles in 2025.
Sponsorship & Financial Influence on Driver Decisions
Colapinto’s commercial backing may play a role in Alpine’s decision-making, with sports finance expert Dr. Rob Wilson highlighting the influence of sponsorship in F1 seat allocations.
🗣️ “Franco Colapinto can 100% force the hand of Alpine thanks to his sponsorships. The best example we’ve got of that happening was with Juan Pablo Montoya at Williams—his sponsorship essentially bought him a seat.”
Wilson also explained how sponsorship deals impact F1 driver contracts:
🗣️ “The multi-million-pound salaries drivers receive are often funded by sponsors rather than the teams themselves.”
Colapinto’s Growing Presence in South America
Colapinto’s profile in South America is rapidly expanding, generating significant sponsorship revenue, which Alpine could leverage:
🗣️ “In South America, Colapinto is a huge name, bringing substantial sponsorship revenue. This will undoubtedly impact how Alpine operates. They hope he can deliver on track because his performances have been mixed, but his profile is a major asset.”
Potential Path to a Full-Time Alpine Seat?
Wilson noted that if Colapinto delivers strong performances, his financial backing could accelerate his rise in F1:
🗣️ “We’ve seen drivers buy their way into F1 through sponsorship revenue. If Colapinto can perform in a competitive car, he could advance faster than others who may be slightly more talented but lack the same financial pull.”
What’s Next for Alpine?
Alpine has not publicly indicated a potential driver swap, but Colapinto’s rising profile and commercial appeal keep him firmly in Alpine’s long-term plans. For now, Doohan must impress while the Argentinian reserve driver lurks in the shadows.
