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VIDEO – FOX Sports Unveils Final IndyCar Promo Ahead of Super Bowl LIX—Pato O’Ward Takes Center Stage

Miguel Cunha by Miguel Cunha
February 9, 2025
in Motorsports
Reading Time: 3 mins read
0
VIDEO – FOX Sports Unveils Final IndyCar Promo Ahead of Super Bowl LIX—Pato O’Ward Takes Center Stage
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As the NFL’s biggest event of the year takes over screens across America, IndyCar is making sure it gets in on the action.

FOX Sports has officially unveiled its third and final pre-season IndyCar Series promo, featuring Arrow McLaren star Pato O’Ward, set to air during Sunday’s Super Bowl LIX broadcast between the Kansas City Chiefs and Philadelphia Eagles.

This marks IndyCar’s biggest marketing push yet, with three top drivers—Alex Palou, Josef Newgarden, and Pato O’Ward—featured in prime advertising slots throughout the pre-game show and during the game itself.

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IndyCar Super Bowl Commercial Schedule (All Times Eastern)

Pre-Game:

📌 1:00 – 1:30 PM – (15s) Tire Ad
📌 2:00 – 2:30 PM – (30s) Alex Palou
📌 3:30 – 4:00 PM – (30s) Pato O’Ward
📌 4:30 – 5:00 PM – (30s) Josef Newgarden

Super Bowl LIX Broadcast:

🏈 6:00 PM (Pre-Kickoff) – (45s) Alex Palou
🏈 1st Quarter – (30s) Pato O’Ward
🏈 Halftime – (45s) Josef Newgarden

“Pato Who?”—IndyCar Takes Aim at New Fans

The final promo, starring Pato O’Ward, has already gained traction online with the teaser titled “Pato Who?”—a clear attempt to introduce the Mexican IndyCar sensation to a broader sports audience.

With over 100 million viewers expected for Super Bowl LIX, IndyCar is seizing the massive stage to bring its biggest stars into the mainstream spotlight.

Why This Matters for IndyCar

For years, IndyCar has struggled with mainstream visibility compared to other major motorsports, particularly NASCAR and Formula 1. But FOX Sports’ Super Bowl ad campaign represents a huge investment in growing the sport’s fanbase—and positioning O’Ward, Palou, and Newgarden as household names.

With the 2025 IndyCar season set to kick off soon, this marketing push could be a game-changer for the series, drawing in new fans, sponsors, and media attention.

🚨 Will this Super Bowl campaign finally give IndyCar the exposure it needs? Tune in Sunday to find out!

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